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eCommerce UnderCover
Michael Waitze Media
53 episodes
5 days ago
Martin Ronfort and Michael Waitze discuss the future of eCommerce...because we are definitely not there yet.
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Business
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All content for eCommerce UnderCover is the property of Michael Waitze Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Martin Ronfort and Michael Waitze discuss the future of eCommerce...because we are definitely not there yet.
Show more...
Business
Episodes (20/53)
eCommerce UnderCover
EP 53 - How Can You Optimize Your Amazon Sales in Europe - Anton Hermann - Co-founder of SPACEGOATS

eCommerce UnderCover really enjoyed its conversation with Anton Hermann, a Co-Founder of SPACEGOATS. SPACEGOATS is a German software company enabling Amazon sellers to easily manage, automate, and internationalize their businesses—without the headaches and bureaucratic hurdles.

Some of the topics that Anton discussed:

  • The gaps in Amazon’s processes that encouraged the start of SPACEGOATS
  • How selling across pan-Europe is a challenge and how SPACEGOATS can help
  • The effect Brexit had on ecommerce sellers in Europe
  • What’s on the roadmap for SPACEGOATS?
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2 years ago
54 minutes 56 seconds

eCommerce UnderCover
EP 52 - Why Marketing Really IS Necessary for Your Company - Abdelrahman Sherief - Co-Founder and VP of Growth at Taager

eCommerce UnderCover really enjoyed its conversation with Abdelrahman Sherief, a Co-Founder and VP of Growth at Taager. Taager is a social e-commerce platform enabling online merchants with end-to-end logistics.  

Some of the topics that Abdelrahman discussed:  


- The startup ecosystem in Egypt  

- What spurred the Venture Capitalists to invest in Egyptian Startups 

- The main mechanics and idea behind Taager 

- The advantages of the service

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2 years ago
53 minutes 15 seconds

eCommerce UnderCover
EP 51 - How You Should Do Product Validation Before You Launch - Narek Varadanyan - Co-founder & CEO of Prelaunch.com

eCommerce UnderCover really enjoyed its conversation with Narek Vardanyan, a Co-Founder and CEO of Prelaunch.com. Prelaunch.com is an AI-based product validation platform that helps companies discover early if their product concepts have potential. It validates product ideas, finds the best price, and gets vital insights directly from customers. It has the highest accuracy among all available methods by employing behavioural data and actual purchase intent.

Some of the topics that Narek discussed:

  • Why product validation should be done before launching your business
  • How his interest in crowdfunding technology drove the idea of Prelaunch.com for hardware
  • Prelaunch.com being both a product validation system as well as a marketplace
  • Building a community for your product before its launch
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2 years ago
45 minutes 16 seconds

eCommerce UnderCover
EP 50 -How to Make eCommerce Products More Profitable - Denys Lichtenstein - Co-CEO & Co-Founder of ProfitDog

eCommerce UnderCover really enjoyed its conversation with Denys Lichtenstein, a Co-CEO and Co-Founder of SassyClassy and ProfitDog. SassyClassy is an online fashion marketplace based in Germany. ProfitDog's algorithm uses first-party data to score SKU profitability and creates actionable insights to improve the efficacy of product ads. 

Some of the topics that Denys discussed:

 - What it was like working for Facebook 

- The evolution of Facebook and the Metaverse and its impact on the ad business 

- The dynamics of working in a dynamic and growing family business 

- Building ProfitDog to automate merchandise analytics and supercharge eCommerce marketing

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3 years ago
49 minutes 42 seconds

eCommerce UnderCover
EP 49 - How Does AI Create A Personalised Experience For Shoppers? - Ohad Greenshpan - Co-founder & CTO of Namogoo

eCommerce UnderCover really enjoyed its conversation with Ohad Greenshpan, Co-founder and CTO of Namogoo. Namogoo’s cloud-based service, built on proprietary, Machine Learning technology, detects and blocks invasive content spread across eCommerce sites.

Some of the topics that Ohad discussed with us:  

- Being born and raised in Israel 

- His experience working for IBM previously 

- Startup landscape in Israel 

- Why AI is so important in gathering data for eCommerce

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3 years ago
1 hour 3 minutes 12 seconds

eCommerce UnderCover
EP 48 - Is Customer Experience the Future of eCommerce? - Kausambi Manjita & Barada Sahu- Co-founders of Mason

eCommerce UnderCover really enjoyed its conversation with Kausambi Manjita and Barada Sahu, Co-founders of Mason. Mason is a store conversion playbook that helps to convert new visitors & create loyal customers for a user’s Shopify Store.

Some of the topics that Kausambi and Barada discussed:

  • How their love for science fiction helped them build something new
  • The importance of storytelling for your brand to connect with customers
  • Is Social Commerce on the roadmap for Mason?
  • Creating a personalized experience with Mason
  • What role can immersive media play
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3 years ago
1 hour 3 minutes 16 seconds

eCommerce UnderCover
EP 47 - How We Help The eCommerce Little Guy - Eric Youngstrom - Founder and CEO of Onramp Funds

eCommerce UnderCover really enjoyed its conversation with Eric Youngstrom, Founder and CEO of Onramp Funds. Onramp Funds is a financing service for eCommerce sellers using data-driven technology. Onramp Funds then provides working capital from that data to resolve the shipping, fulfilment, advertising and inventory cost of goods.

Some of the topics that Eric discussed:

  • His interest in History
  • His experience working for many startups and even having one acquired
  • Why he feels strongly to help the underdog
  • How Onramp Funds work
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3 years ago
1 hour 4 minutes 2 seconds

eCommerce UnderCover
EP 46 - Can You Redesign Your Home With Just a Video Call? - Roberto Meza - Co-founder of Pancake Live

eCommerce UnderCover really enjoyed its conversation with Roberto Meza, Co-founder of Pancake Live. Pancake Live is a fun virtual experience that brings accessible, affordable and sustainable design. Users can arrange a virtual call with one of the interior designers and have their house redesigned within the call. Ultimately, they are offered a list to get the needed furniture.

Some of the topics that Roberto discussed:


- His interest in sustainability

- How Pancake Live works

- Why he chose the US as Pancake Live's Target Market

- His experience operating overseas

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3 years ago
1 hour 2 minutes 9 seconds

eCommerce UnderCover
EP 45 - Will eCommerce Marketplaces Always Dominate? - Emiliano Segura - Co Founder and CTO, clicOH

eCommerce UnderCover really enjoyed its conversation with Emiliano Segura, Co-founder and CTO of clicOH. clicOH provides fulfilment and logistics solutions through innovation and technology for digital companies.   

Some of the topics that Emiliano discussed with us:


- Startup landscape in Argentina 

- Emiliano's Experience applying for Y Combinator multiple times 

- Pivoting industries your startup is in 

- Is data beneficial to the user? 

- Expanding your startup to a wider region: The opportunities and challenges that come with it

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3 years ago
57 minutes 47 seconds

eCommerce UnderCover
EP 44 - Are They Really Building Warehouse Automation Robots in Poland? - Kacper Nowicki - co-Founder and CEO of Nomagic

eCommerce UnderCover really enjoyed its conversation with Kacper Nowicki, a co-Founder and the CEO of Nomagic. Nomagic provides services based on Intelligent Robotics to e-commerce and retail leaders wishing to get one step closer to full automation.

Some of the topics that Kacper discussed:

  • Kacper's fascinating career arc
  • Why should we automate eCommerce fulfillment?
  • What is so hard about picking and packing?
  • What is the role of AI in building smart robots?
  • Aren't all smart robotics companies in San Francisco or Boston?
  • Engineering, operations, AI, and building custom hardware
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3 years ago
1 hour 7 minutes 12 seconds

eCommerce UnderCover
EP 43 - Does Social Commerce Impact eCommerce Sales Longer Term? - Frost Li - Founder, Social Chat

eCommerce UnderCover enjoyed our conversation with Frost Li, the Founder, and CEO of Social Chat.  Social Chat enables brands to host live shopping events directly on their websites.  

Some of the topics that Frost covered:  

  • Can an in-store experience be recreated with software? 
  • Personalizing eCommerce sales at scale 
  • Who is and is not appropriate to host a social commerce live event? 
  • Data gathering, data usage, and data privacy 
  • Do immersive experiences matter or is Web 2.0 enough?
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3 years ago
53 minutes

eCommerce UnderCover
EP 42 - What Is This Massive Universe Hiding Under My Feet? - Andersen Conner - co-Founder at Foraged

eCommerce UnderCover was joined by Andersen Conner, a co-Founder of Foraged.  Foraged is an online marketplace for "wildly unique foods, sustainably harvested, and carefully crafted."

Some of the topics we covered with Andy:

  • Growing up in Asheville, North Carolina, and moving to Park City, Utah
  • Growing up as an outdoorsman
  • Majoring in Philosophy and minoring in business in college
  • Being a nature photographer and how that led to foraging
  • Foraging, educating people about it, and certifying foragers
  • The go-to place for specialty and wild foods
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3 years ago
53 minutes 54 seconds

eCommerce UnderCover
EP 41 - What Is It Like Being In a Hyper-Growth and Hyper-Sales Environment? - Emilio Di Marco - CEO & Founder at Aument

eCommerce UnderCover had Emilio Di Marco join us on the show from Miami, Florida - the capital of Latin America. Emilio is the CEO and Founder of Aument, which he describes as a SaaS platform that easily helps small eCommerce brands get new sales quickly.

Some of the topics we covered with Emilio:

  • Miami’s tech boom
  • How Aument helps small eCommerce businesses increase sales
  • Augmentation, Automation, and Segmentation
  • The inefficiencies and irrelevance of direct marketing for small brands
  • Giving small brands the same leverage that big brands have to increase sales
  • Branding and performance marketing as the core competency of the Aument team
  • Working with clients to build the most useful tools
  • The issues around eMail as a marketing tool and the predominance of spam
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3 years ago
52 minutes 59 seconds

eCommerce UnderCover
EP 40 - Brett Joyal - CEO at mom&pop - Does Technology Really Facilitate Local Commerce?

eCommerce UnderCover was excited to host Brett Joyal (He says it rhymes with 'loyal'.) at the studio at Seven Peaks.  Brett is the Founder and CEO of mom&pop, a retail technology company digitizing and connecting neighborhood family stores.

Some of the topics we covered with Brett:

  • His background as a chef and restaurateur
  • His 'other' career working in consulting and at DKSH
  • The fundamental reasons for starting mom&pop
  • The social and economic differences in emerging and developed markets
  • Building out a viable technical platform for mom and pop shops
  • Empowering neighborhood shops with technology
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3 years ago
1 hour 2 minutes 42 seconds

eCommerce UnderCover
EP 39 - Kait Stephens - CEO & co-Founder at Brij - How Do Brands Connect to Customers with QR Codes?

eCommerce UnderCover was joined by Kait Stephens, co-Founder and the CEO of Brij.  Brij is a software platform that powers one-touch registration & reorder to connect brands to their customers with the simple scan of a QR code.

Some of the topics that Kait covered:

  • Working in investment banking and going to Harvard Business School
  • Her father was a serial entrepreneur and the influence that had
  • Starting her first company while still at HBS
  • Pivoting to Brij
  • How the pandemic impacted the pivot
  • How brands benefit from Brij
  • The importance of data and data insights
  • Low-code, No-code
  • The annoyance of dead QR Code links
  • What growth looks like to Brij

This episode was produced by Isabelle Goh.

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3 years ago
1 hour 1 minute 46 seconds

eCommerce UnderCover
EP 38 - Ana Maria Jipa - CEO at Olyn - How to Make My Mum Understand NFTs?

At least we made Ana Maria Jipa laugh as the conversation began.  Ana is a co-Founder and the CEO of Olyn.  Olyn is a universal asset registry service, built on the blockchain.  

Some of the topics Ana covered:  

  • Being born in Romania but growing up in Spain and Germany 
  • How traveling really helps one understand the world at scale 
  • Studied aeronautical engineering
  • Not having a linear career 
  • Interning at a VC in Silicon Valley 
  • Drawn quickly to entrepreneurship in the Health Care space in Romania 
  • Coming back to Spain and joining a startup there (APIs) 
  • How companies treat data as a product 
  • Learning about eCommerce from a fashion company 
  • Focused on technology is changing people's lives 
  • Olyn's (All In Ownership) genesis 
  • Identity linked to payments 
  • Allowing third parties to build services via the wallet
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3 years ago
54 minutes 48 seconds

eCommerce UnderCover
EP 37 - Stephen Inscoe - Founder at Bluesleep - What Is the Limit of Product Extension?

It is always great to have our guests in the studio and we were happy to have Stephen Inscoe join us at Seven Peaks Software in Bangkok.  Stephen is a Founder of BlueSleep, the online sales leader for mattresses in Russia.

Some of the topics Stephen discussed:

  • Why he was speaking French with Martin before we started recording
  • Language learning helps with cultural understanding
  • Living and working in Moscow
  • The importance of research and the leap into instinct
  • Working in real estate in Europe, India and China
  • Technology forces a certain type of discipline
  • Retail as a form of human psychology
  • Being marketing and analytic driven
  • eCommerce aggregators?
  • Should marketplaces be curated
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3 years ago
58 minutes 36 seconds

eCommerce UnderCover
EP 36 - Bruce Macdonald - Head of ANZ Sales, Algolia - Is This Really the Best Search Experience?

eCommerce UnderCover was joined by Bruce Macdonald, the Head of ANZ Sales for Algolia.  Algolia empowers Builders with the Search and Recommendation services they need to build world-class experiences.

Some of the topics Bruce discussed:

  • Living and working in Chicago
  • 15 years in eCommerce
  • Cloud computing and coming full circle
  • Algolia continues the French Connection
  • Mobile search
  • Search and discovery 'experiences' leading to conversion
  • Competing with Google and being the second largest search vendor globally
  • Search for anyone that needs to find content
  • Endless aisles
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3 years ago
55 minutes 20 seconds

eCommerce UnderCover
EP 35 - Yuming Pu - Investments in eCommerce - How Much Money Was Raised for eCommerce Companies in the Last 6 Months?

The eCommerce UnderCover research team did a report on which companies have announced fundraising in the eCommerce space globally in the 6 months from September 2021 to March 2022.

Pu Yuming, our amazing eCommerce UnderCover intern that put this report together, joined us on the show to discuss this in detail.

No less than USD $20BN has been invested in eCommerce-related companies in the past 6 months, more than 2.5 times the amount that was announced in the first 6 months of 2021. Yuming broke this down into 8 categories including:

  1. Back-end Operations
  2. Buying and Scaling Brands
  3. Conversational Commerce
  4. Financing and Payments
  5. Marketplaces
  6. Social Commerce
  7. DTC (Direct to Consumer) Websites
  8. Tools and Features
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3 years ago
1 hour 2 minutes 49 seconds

eCommerce UnderCover
EP 34 - Jamie Brennan - Head of Thailand Global Selling at Amazon - Going Global With Amazon

eCommerce UnderCover was joined by Jamie Brennan, the Head of Thailand Global Selling at Amazon.

Some of the topics Jamie covered:

  • 15 years of work experience, starting in her family's radio business
  • Working for Lazada and Alibaba
  • Peeking into the CP world via True
  • Credit access for sellers
  • The tenacity of Thailand's eCommerce sellers
  • Some of the world's biggest companies getting founded during the Great Depression
  • The massive size of the eCommerce opportunity in Thailand
  • The impact of COVID and the trend in health food
  • How sellers in Thailand can accelerate growth working with Global Selling at Amazon
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3 years ago
56 minutes 6 seconds

eCommerce UnderCover
Martin Ronfort and Michael Waitze discuss the future of eCommerce...because we are definitely not there yet.