EP 50 -How to Make eCommerce Products More Profitable - Denys Lichtenstein

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eCommerce UnderCover

Michael Waitze Media

53 episodes

1 week ago

Martin Ronfort and Michael Waitze discuss the future of eCommerce...because we are definitely not there yet.

Business

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Martin Ronfort and Michael Waitze discuss the future of eCommerce...because we are definitely not there yet.

Business

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EP 50 -How to Make eCommerce Products More Profitable - Denys Lichtenstein - Co-CEO & Co-Founder of ProfitDog

eCommerce UnderCover

49 minutes 42 seconds

3 years ago

EP 50 -How to Make eCommerce Products More Profitable - Denys Lichtenstein - Co-CEO & Co-Founder of ProfitDog

eCommerce UnderCover really enjoyed its conversation with Denys Lichtenstein, a Co-CEO and Co-Founder of SassyClassy and ProfitDog. SassyClassy is an online fashion marketplace based in Germany. ProfitDog's algorithm uses first-party data to score SKU profitability and creates actionable insights to improve the efficacy of product ads.

Some of the topics that Denys discussed:

- What it was like working for Facebook

- The evolution of Facebook and the Metaverse and its impact on the ad business

- The dynamics of working in a dynamic and growing family business

- Building ProfitDog to automate merchandise analytics and supercharge eCommerce marketing