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eCommerce UnderCover
Michael Waitze Media
53 episodes
1 week ago
Martin Ronfort and Michael Waitze discuss the future of eCommerce...because we are definitely not there yet.
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Business
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All content for eCommerce UnderCover is the property of Michael Waitze Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Martin Ronfort and Michael Waitze discuss the future of eCommerce...because we are definitely not there yet.
Show more...
Business
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EP 39 - Kait Stephens - CEO & co-Founder at Brij - How Do Brands Connect to Customers with QR Codes?
eCommerce UnderCover
1 hour 1 minute 46 seconds
3 years ago
EP 39 - Kait Stephens - CEO & co-Founder at Brij - How Do Brands Connect to Customers with QR Codes?

eCommerce UnderCover was joined by Kait Stephens, co-Founder and the CEO of Brij.  Brij is a software platform that powers one-touch registration & reorder to connect brands to their customers with the simple scan of a QR code.

Some of the topics that Kait covered:

  • Working in investment banking and going to Harvard Business School
  • Her father was a serial entrepreneur and the influence that had
  • Starting her first company while still at HBS
  • Pivoting to Brij
  • How the pandemic impacted the pivot
  • How brands benefit from Brij
  • The importance of data and data insights
  • Low-code, No-code
  • The annoyance of dead QR Code links
  • What growth looks like to Brij

This episode was produced by Isabelle Goh.

eCommerce UnderCover
Martin Ronfort and Michael Waitze discuss the future of eCommerce...because we are definitely not there yet.