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eCommerce UnderCover
Michael Waitze Media
53 episodes
1 week ago
Martin Ronfort and Michael Waitze discuss the future of eCommerce...because we are definitely not there yet.
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Business
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All content for eCommerce UnderCover is the property of Michael Waitze Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Martin Ronfort and Michael Waitze discuss the future of eCommerce...because we are definitely not there yet.
Show more...
Business
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EP 43 - Does Social Commerce Impact eCommerce Sales Longer Term? - Frost Li - Founder, Social Chat
eCommerce UnderCover
53 minutes
3 years ago
EP 43 - Does Social Commerce Impact eCommerce Sales Longer Term? - Frost Li - Founder, Social Chat

eCommerce UnderCover enjoyed our conversation with Frost Li, the Founder, and CEO of Social Chat.  Social Chat enables brands to host live shopping events directly on their websites.  

Some of the topics that Frost covered:  

  • Can an in-store experience be recreated with software? 
  • Personalizing eCommerce sales at scale 
  • Who is and is not appropriate to host a social commerce live event? 
  • Data gathering, data usage, and data privacy 
  • Do immersive experiences matter or is Web 2.0 enough?
eCommerce UnderCover
Martin Ronfort and Michael Waitze discuss the future of eCommerce...because we are definitely not there yet.