eCommerce UnderCover had Emilio Di Marco join us on the show from Miami, Florida - the capital of Latin America. Emilio is the CEO and Founder of Aument, which he describes as a SaaS platform that easily helps small eCommerce brands get new sales quickly.
Some of the topics we covered with Emilio:
- Miami’s tech boom
- How Aument helps small eCommerce businesses increase sales
- Augmentation, Automation, and Segmentation
- The inefficiencies and irrelevance of direct marketing for small brands
- Giving small brands the same leverage that big brands have to increase sales
- Branding and performance marketing as the core competency of the Aument team
- Working with clients to build the most useful tools
- The issues around eMail as a marketing tool and the predominance of spam
