eCommerce UnderCover really enjoyed its conversation with Narek Vardanyan, a Co-Founder and CEO of Prelaunch.com. Prelaunch.com is an AI-based product validation platform that helps companies discover early if their product concepts have potential. It validates product ideas, finds the best price, and gets vital insights directly from customers. It has the highest accuracy among all available methods by employing behavioural data and actual purchase intent.

Some of the topics that Narek discussed:

• Why product validation should be done before launching your business
• How his interest in crowdfunding technology drove the idea of Prelaunch.com for hardware
• Prelaunch.com being both a product validation system as well as a marketplace
• Building a community for your product before its launch