Consumers today have finely-tuned BS detectors. They can spot a forced endorsement from a mile away. That's why authenticity is crucial – it's like a breath of fresh air in a sea of staged content. So, when influencers keep it real, they're NOT just selling a product; they're sharing an experience, a story, or a recommendation that resonates!
Discover your perfect influencer effortlessly with tools like SARAL, forming genuine direct-to-creator bonds in an instant. You can utilize this All-In-One tool to automate your outreach, shipping and track their post performance as well. So, get your 14-day customized free-trial now!
And today on eComm Simplified, we decided to sit down for a chat with the CEO of SARAL, Yash Chavanon on how to ace the authenticity game with the right influencer strategies.
Here are our handpicked bits of our discussion👇
05.49: How can brands maintain their authentic voice while capitalizing on influencer collaborations?
As Yash points out the importance of influencer authenticity that resonates with brand values, suggests teaming up with influencers who understand what your brand stands for!
9.32: 3 Common brand mistakes while hiring an influencer
Yash points out the 3 mistakes that many brands make when they start out while shedding light on developing long-term relationships with influencers rather than just hiring.
29.05 Creative Guidelines Vs. Creative Brief - What’s best for your influencer?
Yash idolizes giving away creative guidelines instead of creative briefs to your influencers so that you give them the freedom of expressing themselves through your product. A win-win? A yes-yes.
If you are ready to fuel your store's growth with authentic influencer marketing, then get your coffee ready and join us while we unlock the secrets to high conversions. In just under an hour, you'll dive into the strategies that crack the code for rapid expansion.
🎧 Don't miss out on the complete episode – tune in here
Who said the 'thank you' page is just for gratitude? It's the perfect spot to sprinkle a little extra love with upsells that'll help you “ReConvert” them & leave your customers thanking you even more! This episode is all about NOT letting go of your customers post their order💞
Today on eComm Simplified, we decided to sit down for a chat with the CEO of ReConvert, Eric Even Haim on how to ace the customer’s post-purchase journey. He’s here to share some golden nuggets of Upselling – adding checkout upsells, one-click upsells, thank-you page offers, and so much more.
Here are our handpicked bits of our discussion👇
11:20 3 ways to optimize your Thank You page
As Eric points out how Upselling is one of the secret keys to success for industry giants Amazon, eBay or AliExpress…he stresses the importance of embracing the 3 best ways to optimize your Thank You Page which can help bring in more revenue.
19:07 How to prevent the customer from choice paralysis?
Too much icing can kill the essence of the cake! The same way, offering too many products or buying options can put them in a spot. This is what Eric calls “The Choice Paralysis” and throws light on what NOT TO DO in your customer’s journey on your website.
So, if you are up for a high conversion ride on your Shopify Store, grab your coffee and tune in now to crack the growth code in less than an hour.
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Dive into the 10th episode of eComm Simplified, where we chat with William Gasner, CMO and Co-founder of Stack Influence. William demystifies influencer marketing, weighing in on the micro vs. macro influencers debate, and sharing how to balance creative control while preserving authenticity.
This power-packed episode is all you need to level up your influencer marketing game. Listen now for your dose of actionable insights. Don't miss out. 🎧
01:40 Journey to Stack Influence
05:57 Key factors to consider when selecting influencers for a campaign
09:21 Building long-term relationships with influencers.
10:40 Dealing with risks in giving creative control to influencers.
12:00 The magic of perfect creative briefing – how to keep your influencers on track without curbing their creativity.
13:00 Micro over macro – why smaller can indeed be better when selecting influencers for your brand
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Join us in an enlightening conversation with Shaun Brandt, Co-founder of Oddit, where we discuss how the company uniquely approaches Conversion Rate Optimisation aka CRO. This episode offers tons of value to businesses looking to up their game in the eCommerce space.
1:25 Shaun's introduction and background.
3:30 Shaun shares the unique approach of Oddit towards design & CRO.
4:53 The diverse team at Oddit and what difference it brings out.
6:15 Brand first CRO
7:50 Shaun reveals the challenges brands face with organic media, paid media & more
11:15 User Experience and CRO, What?
13:00 Everyone is doing such similar stuff, how do one differentiate? It’s so tough.
13:40 Here we go, above-the-fold.
16:20 Balancing personal and professional life like a PRO.
18:30 Final words from Shaun.
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Nick is a true expert in content distribution, and in this episode, he shares his insights and strategies for eCommerce brands looking to improve their reach and engagement. From social media and influencer partnerships to email marketing and content creation, we are covering all the key areas.
What's more, he does it all with infectious energy and passion for eCommerce, making this episode not just informative but also fun and engaging. So if you're looking to simplify content marketing & distribution, be sure to tune in and take notes.
And as always, be sure to check out the show notes for more information about Nick and Content Distributor.
Happy selling!
Nick Jordan
LinkedIn: https://www.linkedin.com/in/nickfromseattle/
Content Distribution.com: https://contentdistribution.com/
Fat Graph Content Ops (SEO & Content Marketing): https://www.facebook.com/groups/contentdistributionengine
Workello: https://workello.com/
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Get ready for an electrifying new episode of eComm Simplified!
Join us as we sit down with Molly Pittman, CEO of Smart Marketer, for an all-women's episode full of empathetic grounding, passion-fueled topics, and insights that will take your DTC brand's growth to the next level.
As a digital marketing expert and true visionary, Molly shares her experiences with us, from scaling up Smart Marketer to overcoming modern-day eCommerce challenges. We went deep into topics such as AI tools, cross-channel integrations, hyper-personalization. But that's not all!
We also explored viral marketing, fast growth versus sustainable growth, and the differences between in-house marketing and hiring an agency. And let's not forget about the witty banter and pun-filled jokes that will leave you LOL-ing.
Tune in now and don't forget to scroll down for more information about Molly and Smart Marketer.
Happy selling!
Molly Pittman
LinkedIn: https://www.linkedin.com/in/molly-pittman-3558471b0/
Instagram: https://www.instagram.com/mollypittmandigital/
Smart Marketer: https://smartmarketer.com/
ScaleUP Newsletter
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Get ready to bat your lashes and listen up!
In episode #6 of eComm Simplified, we're joined by the fabulous Molly Garraway, Managing Director of LoveSeen - the DTC brand that's bringing beauty to life with their innovative and oh-so-realistic fake eyelashes. Molly's extensive experience in customer experience and operations makes her the perfect person to chat with about LoveSeen's unique story and their passion for all kinds of beauty - big or small, natural or full beat.
Besides a lot of tactful insights, Molly spills the tea on LoveSeen's successful referral and loyalty programs, and how their "find my lash quiz" has revolutionized the customer experience. We even touch on the power of UGC in CX growth, and so much more.
So, whether you're a seasoned eCommerce pro or just getting started, this episode has something for everyone. Don't miss out on this chance and tune in now! And don't forget to check out LoveSeen for all your lash needs - they'll have you batting those babies in no time.
Hit the play button and let it sink in :)
Wanna know more?
Molly Garraway
LinkedIn: https://www.linkedin.com/in/molly-garraway-9a12b136/
LoveSeen: https://loveseen.com/
LoveSeen’s Instagram: https://www.instagram.com/loveseen/
ScaleUP Newsletter
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LinkedIn: https://www.linkedin.com/company/scaleup-media/
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Welcome to episode #5 of eComm Simplified by ScaleUP, where we are joined by Srdjan (Serge) Popovic, CMO of Crossrope, the fitness brand that inspires people through jump rope fitness.
We discussed Crossrope's successful DTC approach, building and scaling a brand, and creating a strong brand identity to stand out in a crowded market. Srdjan also shared some of his insights on gauging and measuring success. We also delved into influencer marketing, YouTube’s role in building a loyal following, and avoiding conflicts with contracts and payments. Finally, Srdjan provides his perspective on community-building and the future of eCommerce and DTC in the next five years.
Tune in to get some insights from Crossrope’s CMO, and don't forget to visit them at www.crossrope.com to learn more about their fitness approach.
Hit the play button and let it sink in :)
Wanna know more?
Srdjan (Serge) Popovic
LinkedIn: https://www.linkedin.com/in/srdjanpopovic/
Instagram: https://www.instagram.com/bloomtofit/
Crossrope: https://www.crossrope.com/
ScaleUP Newsletter
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LinkedIn: https://www.linkedin.com/company/scaleup-media/
Subscribe to our newsletter: https://scaleupnewsletter.beehiiv.com/subscribe
Welcome to the episode #4 of 'eComm Simplified', where we are joined by the founder of Dreamland Baby Co., Tara Williams. In this episode, we'll be discussing Tara's journey as a founder and entrepreneur and the success of her brand's unique niche product – weighted sleep sacks.
We dived deep into how Tara came up with the idea for Dreamland Baby Co. and how the brand's performance has changed since it appeared on Shark Tank, including its sales, retail strategy, and online selling. We also explored how Tara tackled inventory issues during the pandemic, her thoughts on the upcoming year, and her innovative strategies for preparing Dreamland Baby for active seasons. Also, Tara's take on the recent developments in in-app shopping and how Dreamland Baby Co. plans to use them to its advantage.
And, as always, there are a lot of takeaways for every marketer or brand owner out there. So, tune in to get an exclusive insight into the world of Dreamland Baby Co. with Tara Williams, a super-mom and a fiery entrepreneur.
Hit the play button and let it sink in :)
Wanna know more?
Tara Williams
LinkedIn: https://www.linkedin.com/in/tara-williams-56b9b663/
Instagram: https://www.instagram.com/tarawilliams2110/
Dreamland Baby Co.: https://dreamlandbabyco.com/
ScaleUP Newsletter
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Welcome to episode #3 of the eComm Simplified!
In this episode, we sit down with Kevin Miller, the Co-Founder, and CEO of GRO, a leading marketing space that specializes in building and helping e-commerce businesses scale up, and GRO. Kevin has built a vibe to his brand by bringing up state-of-the-art marketing visions.
In this episode, he shares his insights on how eCommerce looks in the near future, how we can further than the SEO game, and how to bring sustainable growth for your business. From the importance of personalization to the power of retargeting and social media marketing, this episode is packed with actionable insights that you can implement in your DTC business today. Don't miss out on this episode of the eComm Simplified ;)
Hit the play button and let it sink in!
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Linkedin: https://www.linkedin.com/company/scaleup-media/
Kevin Miller:
LinkedIn: https://www.linkedin.com/in/kevinmichaelmiller3/
Instagram: https://www.instagram.com/kmillertime421/
GRO: https://gr0.com/
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Scott Desgrosseilliers, CEO of Wicked Reports, is here 'Simplifying Attributions Pains' for you. Discussions go around consumer journey, accurate attributions, wise ad spends, predictive marketing, and much more. He talks about the strategic importance of accurate attributions in a very narrative fashion. Filled with numerous brand examples and monetary examples. Also, how important it is to analyze the customer journey rightly. While it's important to balance your reflection with prediction, you should never overestimate or overpredict. You should also know the drawing line to spend and deliver in the best way possible.
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Kevin Smith, the Founding Partner of SmashBrand, is here ‘Simplifying Packaging’ for you. Discussions go around consumer-client patterns, identity building, data-driven/expert packaging design strategies, and much more. He talks about the strategic importance of well-identified and processed packaging formats. Also, how important it is to identify the right place of packaging in the customer journey. While you should not overdo and oversell as the customers are pretty aware of late, you should also know the drawing line to deliver the utmost best.
Wanna know more? 👇
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