Subscribe to our newsletter: https://scaleupnewsletter.beehiiv.com/subscribe
Welcome to the episode #4 of 'eComm Simplified', where we are joined by the founder of Dreamland Baby Co., Tara Williams. In this episode, we'll be discussing Tara's journey as a founder and entrepreneur and the success of her brand's unique niche product – weighted sleep sacks.
We dived deep into how Tara came up with the idea for Dreamland Baby Co. and how the brand's performance has changed since it appeared on Shark Tank, including its sales, retail strategy, and online selling. We also explored how Tara tackled inventory issues during the pandemic, her thoughts on the upcoming year, and her innovative strategies for preparing Dreamland Baby for active seasons. Also, Tara's take on the recent developments in in-app shopping and how Dreamland Baby Co. plans to use them to its advantage.
And, as always, there are a lot of takeaways for every marketer or brand owner out there. So, tune in to get an exclusive insight into the world of Dreamland Baby Co. with Tara Williams, a super-mom and a fiery entrepreneur.
Hit the play button and let it sink in :)
Wanna know more?
Tara Williams
LinkedIn: https://www.linkedin.com/in/tara-williams-56b9b663/
Instagram: https://www.instagram.com/tarawilliams2110/
Dreamland Baby Co.: https://dreamlandbabyco.com/
ScaleUP Newsletter
Twitter: https://twitter.com/scaleup101
Instagram: https://www.instagram.com/scaleupnewsletter/
Youtube: https://www.youtube.com/channel/UCVZ7L3P8h8p-hWLxZpQefKA
