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Dive into the 10th episode of eComm Simplified, where we chat with William Gasner, CMO and Co-founder of Stack Influence. William demystifies influencer marketing, weighing in on the micro vs. macro influencers debate, and sharing how to balance creative control while preserving authenticity.
This power-packed episode is all you need to level up your influencer marketing game. Listen now for your dose of actionable insights. Don't miss out. 🎧
01:40 Journey to Stack Influence
05:57 Key factors to consider when selecting influencers for a campaign
09:21 Building long-term relationships with influencers.
10:40 Dealing with risks in giving creative control to influencers.
12:00 The magic of perfect creative briefing – how to keep your influencers on track without curbing their creativity.
13:00 Micro over macro – why smaller can indeed be better when selecting influencers for your brand
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