Consumers today have finely-tuned BS detectors. They can spot a forced endorsement from a mile away. That's why authenticity is crucial – it's like a breath of fresh air in a sea of staged content. So, when influencers keep it real, they're NOT just selling a product; they're sharing an experience, a story, or a recommendation that resonates!

Discover your perfect influencer effortlessly with tools like SARAL, forming genuine direct-to-creator bonds in an instant. You can utilize this All-In-One tool to automate your outreach, shipping and track their post performance as well. So, get your 14-day customized free-trial now! 

And today on eComm Simplified, we decided to sit down for a chat with the CEO of SARAL, Yash Chavanon on how to ace the authenticity game with the right influencer strategies. 

Here are our handpicked bits of our discussion👇

05.49: How can brands maintain their authentic voice while capitalizing on influencer collaborations? 

As Yash points out the importance of influencer authenticity that resonates with brand values, suggests teaming up with influencers who understand what your brand stands for!

9.32: 3 Common brand mistakes while hiring an influencer

Yash points out the 3 mistakes that many brands make when they start out while shedding light on developing long-term relationships with influencers rather than just hiring. 

29.05  Creative Guidelines Vs. Creative Brief - What’s best for your influencer?

Yash idolizes giving away creative guidelines instead of creative briefs to your influencers so that you give them the freedom of expressing themselves through your product. A win-win? A yes-yes.

If you are ready to fuel your store's growth with authentic influencer marketing, then get your coffee ready and join us while we unlock the secrets to high conversions. In just under an hour, you'll dive into the strategies that crack the code for rapid expansion.

🎧 Don't miss out on the complete episode – tune in here