Ep 05: Insights and Strategies to Levitate Your Brand’s Performance Ft. Crossrope’s CMO Srdjan (Serge) Popovic

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eComm Simplified

Simplifying eCommerce with Conversations that Matter

12 episodes

1 week ago

It's hard to run a seamless eComm business. Here's how talented eComm and D2C marvels are acing it. In this pod, we're reimagining eCommerce ecosystem to simplify selling together. Consummated sellers and brand magicians are in chats with us to share their stories & strategies as tangible support for all. Expect A1 tips to #ScaleUP & improve CX, Stay-away tips to skip revenue loss, etc. Who to expect it from? Global eCommerce champions. Tune in for some e-spirit if you are a retail hustler or budding mogul in this dreamland. Press play while you are driving, doing errands, or simply in you

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Ep 05: Insights and Strategies to Levitate Your Brand’s Performance Ft. Crossrope’s CMO Srdjan (Serge) Popovic

eComm Simplified

43 minutes 30 seconds

2 years ago

Ep 05: Insights and Strategies to Levitate Your Brand’s Performance Ft. Crossrope’s CMO Srdjan (Serge) Popovic

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Welcome to episode #5 of eComm Simplified by ScaleUP, where we are joined by Srdjan (Serge) Popovic, CMO of Crossrope, the fitness brand that inspires people through jump rope fitness.

We discussed Crossrope's successful DTC approach, building and scaling a brand, and creating a strong brand identity to stand out in a crowded market. Srdjan also shared some of his insights on gauging and measuring success. We also delved into influencer marketing, YouTube’s role in building a loyal following, and avoiding conflicts with contracts and payments. Finally, Srdjan provides his perspective on community-building and the future of eCommerce and DTC in the next five years.

Tune in to get some insights from Crossrope’s CMO, and don't forget to visit them at www.crossrope.com to learn more about their fitness approach.

Hit the play button and let it sink in :)

Wanna know more?

Srdjan (Serge) Popovic

LinkedIn: https://www.linkedin.com/in/srdjanpopovic/

Instagram: https://www.instagram.com/bloomtofit/

Crossrope: https://www.crossrope.com/

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