Ep 2: Accurate attributions in the ‘Wicked’ era of hyper-personalization with Scott Desgrosseilliers

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eComm Simplified

Simplifying eCommerce with Conversations that Matter

12 episodes

1 week ago

It's hard to run a seamless eComm business. Here's how talented eComm and D2C marvels are acing it. In this pod, we're reimagining eCommerce ecosystem to simplify selling together. Consummated sellers and brand magicians are in chats with us to share their stories & strategies as tangible support for all. Expect A1 tips to #ScaleUP & improve CX, Stay-away tips to skip revenue loss, etc. Who to expect it from? Global eCommerce champions. Tune in for some e-spirit if you are a retail hustler or budding mogul in this dreamland. Press play while you are driving, doing errands, or simply in you

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Ep 2: Accurate attributions in the ‘Wicked’ era of hyper-personalization with Scott Desgrosseilliers

eComm Simplified

36 minutes 15 seconds

2 years ago

Ep 2: Accurate attributions in the ‘Wicked’ era of hyper-personalization with Scott Desgrosseilliers

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Scott Desgrosseilliers, CEO of Wicked Reports, is here 'Simplifying Attributions Pains' for you. Discussions go around consumer journey, accurate attributions, wise ad spends, predictive marketing, and much more. He talks about the strategic importance of accurate attributions in a very narrative fashion. Filled with numerous brand examples and monetary examples. Also, how important it is to analyze the customer journey rightly. While it's important to balance your reflection with prediction, you should never overestimate or overpredict. You should also know the drawing line to spend and deliver in the best way possible.

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