In this episode of The Other 99%, host Lisa Duck and co-host Susan Larimer welcome Megan Sumrell, who shares her journey from a corporate career to becoming a successful figure in direct sales. Megan discusses the importance of effective planning, the flaws of traditional task lists, and the significance of consistency in building a direct sales business. She emphasizes the need for women to set boundaries, avoid burnout, and recognize their worth beyond productivity. The conversation also touches on the use of ClickUp for organization and the importance of community in supporting women in business.
Takeaways:
Memorial Quotes:
"Your worth is not defined by your productivity." — Megan Sumrell
"Haters gonna hate and it's not a reflection on you." — Megan Sumrell's (niece)
"You can do the impossible if you're not told that you can't." — Lisa Duck
Chapters:
00:00 Introduction to Megan Sumrell
04:49 Transitioning from Corporate to Network Marketing
11:54 The Flaws of Task Lists
18:37 Context Switching vs. Multitasking
24:44 Planning and Organization Strategies
30:29 Top Operations and ClickUp Workshop
30:50 The Importance of Intentional Time Management
31:47 Making Bold Business Decisions for Growth
35:32 Resources for New Entrepreneurs
40:20 The Story Behind the Pink Bee Brand
42:23 Defining Worth Beyond Productivity
46:20 Introduction and Gratitude
46:49 Engagement and Community Building
#DirectSales #BusinessGrowth #TheOther99%Podcast
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
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Find Megan Sumrell on social: Instagram | megansumrell.com
Plan-a-Palooza replays: MegansumrellPlan-a-Palooza
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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
In this episode, Lisa Duck and Susan Larimer explore creative marketing strategies for Halloween, focusing on how direct sellers can engage their customers through fun and interactive ideas. They discuss various ways to leverage the Halloween spirit, from booing neighbours to hosting themed events and utilizing social media for engagement. The conversation emphasizes the importance of community connection and innovative promotions to stand out during the holiday season.
Key Takeaways:
Memorial Quotes:
“Halloween is the only holiday where people are literally coming to your door. You’re not going out looking for people—they’re coming to your house to get treats. So why not take advantage of that holiday?” — Susan Larimer
“We rely too much on social media and email marketing. We don’t actually get out and meet people anymore—even though our neighbours might not even know what we do." — Lisa Duck
Chapters
00:00 Introduction to Halloween Marketing Strategies
03:13 Creative Halloween Engagement Ideas
06:07 Booing Neighbours: A Fun Twist
09:20 Interactive Online Engagement for Halloween
12:17 Halloween-Themed Events and Promotions
15:18 Driving Traffic to Your Website with Halloween Themes
18:00 Creative Marketing Ideas for Holidays
19:07 Engaging Customers with Fun Promotions
21:04 Innovative Halloween Strategies
23:06 Utilizing Social Media for Halloween
25:06 Community Engagement and Events
27:04 Personal Branding and Comfort in Marketing
28:54 The Economics of Halloween Spending
30:57 Conclusion and Call to Action
35:56 Introduction and Gratitude
36:25 Engagement and Community Building
#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTube
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Check out Lisa's Haunted Hub
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Check out Susan's Halloween Page
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
In this festive and strategy-packed episode, Lisa Duck and co-host Susan Larimer share practical, creative, and collaborative ways for direct sellers to prepare for the holiday season. From organizing your Q4 calendar to running customer appreciation events, this episode is your go-to guide for maximizing joy and sales while minimizing stress.
Listeners will learn how to plan promotions, create engaging events like The Holiday Express and Shop from Gnome, and add value through holiday content ideas such as “Countdown to Christmas” reels, easy gift guides, and personalized touches for loyal customers.
💡 Whether you’re running your business solo or teaming up with others, you’ll walk away with ideas that make your business the easy button for your customers this season.
Key Points:
1. Start with a Holiday Calendar Lisa and Susan stress the importance of mapping out October, November, and December. Mark personal downtime, events, and company sales to avoid burnout and plan strategically
2. Think Like a Retailer plan like the big stores do. Q4 can equal the income of the first 3 quarters, so treat it like your business’s Super Bowl season
3. Stay Proactive with Marketing Don’t wait for your company’s promos. Use email and text marketing to stay visible. Avoid relying only on Facebook groups
4. Collaborate Creatively They share details about The Holiday Express—a multi-consultant collaboration that boosted sales, lists, and engagement—and Shop from Gnome, a holiday gift guide initiative using Canva templates
5. Make It Easy for Customers Be the “easy button” with ready-to-gift products, bundles, and themed events like “12 Hours of Christmas” or “Black Friday Early Bird” specials
6. Add Personal Touches Send thank-you gifts to long-time customers, create personalized packages, or surprise top buyers. These gestures build loyalty and repeat sales.
7. Leverage Short-Form Video & Social Content Create value-driven “Countdown to Christmas” reels (recipes, wrapping tips, or product spotlights) to stay visible and helpful.
8. Don’t Close After Shipping Cutoff Keep selling even after shipping deadlines. Offer gift certificates, IOUs, or digital bundles. Customers still shop for themselves post-holiday.
9. Retain Momentum into January Encourage post-holiday purchases with incentives like “Buy Now, Save Later” coupons for the new year.
Memorable Quotes:
“Take your cues from Walmart. You go in there and there’s Christmas stuff already out. We need to start planning and thinking about how to make our Christmas successful.” — Lisa Duck
“You will enjoy the holidays so much more if you have a plan and you map it out.” — Susan Larimer
“This is not the time to hit the brakes. You just need a plan so you don’t burn out.” — Lisa Duck
#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Subscribe now to never miss an episode and stay inspired in your direct sales journey!
Plus be sure to follow The Other 99% Podcast on YouTube
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Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com
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Explore Lisa's Toolkits
Explore the Holiday Toolkits: Holiday Express | Holiday Gift Guide | 12 Days of Christmas
Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com
Grab your 5-Step Customer Care Cheat Sheet here
Explore Susan's Toolkits
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
In this inspiring episode, Lisa and Susan sit down with Julie Jacky, a top-performing direct sales leader, EFT practitioner, and gratitude coach who has transformed her business and mindset from “just getting by” to thriving in the top 1%. Julie shares how a shift in her thoughts, energy, and daily routines helped her earn incentive trips, overcome fear, and reimagine her business with intention. She also introduces the power of EFT tapping, explaining how this simple yet profound practice can release fear, reduce stress, and help direct sellers show up confidently in their businesses.
If you’ve ever struggled with mindset, goal setting, or self-doubt, this episode will help you reframe your thinking and remind you that your next level of success begins with a single new thought.
Key Points:
Mindset Shifts Create Momentum: Success started when Julie decided to reimagine her business and commit fully to her goals.
Visual Cues and Affirmations: Surrounding herself with positive words and visuals keeps her mindset focused on possibility and action.
Claiming Your Goals: Declaring her goals out loud, like “I’m going to Mexico,” helped her manifest success and attract support.
EFT Tapping for Emotional Freedom: Tapping on meridian points releases fear, lowers stress, and shifts negative thoughts to confidence.
Gratitude as a Magnet for Success: Daily gratitude practices open her up to more abundance and help her attract what she focuses on.
Redefining Accomplishment: Letting go of shame around direct sales allowed her to fully embrace the business and thrive.
Authentic Business Building: Combining online communities, vendor events, and personal connections helps her grow through real relationships.
Memorial Quotes:
"Our brains are hardwired to go to the negative. It’s our job to override that. We get to choose a new thought anytime.” — Julie Jacky,
“Whatever we had in our past doesn’t define us—it positions us for a tremendous upgrade.” — Julie Jacky,
“Gratitude puts us in receivership mode. When we feel thankful, we attract more of what we appreciate.” — Julie Jacky
Chapters:
00:00 Introduction to Julie Jacky
03:51 Mindset Shifts for Success
08:52 Daily Routines for Positive Thinking
16:05 Understanding EFT and Its Benefits
21:30 Tapping for Confidence and Calmness
22:59 Overcoming Stage Fright and Tapping Techniques
24:28 Virtual Tapping Circles and Community Support
27:41 The Role of Gratitude in Personal and Professional Growth
31:51 Transformative Accomplishments in Direct Sales
34:24 Building Relationships and Business Strategies
37:51 Empowering Quotes and Final Thoughts41:59 Introduction and Gratitude
42:28 Engagement and Community Building
#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast
Find Julie on social: Facebook Women's Tapping Group | Facebook Gratitude Group | juliejacky.com
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
In this episode of The Other 99%, Lisa and Susan sit down with returning guest Melissa Thury, founder of Balance in Business with Melissa. Melissa shares her journey from healthcare administration and direct sales to becoming a business coach for women entrepreneurs. She opens up about learning to set boundaries, the importance of saying no, and how systems and intentional time management can create balance in both business and life.
Key Points:
Balance over perfection: Balance doesn’t mean equal time, it means the right time in the right season.
Systems matter: A good website, email marketing, and CRM are stronger growth drivers than social media alone.
Boundaries are non-negotiable: Saying no creates space for what truly matters.
Direct sales reality check: Success requires intentional planning, not just working in “pockets of time.”
Personal values guide business: Filter decisions and opportunities through what actually matters to you, not what’s “supposed” to matter.
Memorial Quotes:
“Balance doesn’t mean equal. It means your work and family get the time they need in that season.” – Melissa Thury,
“Direct sellers need to stop thinking of themselves as hobbyists. You are your own brand and you need a plan.” – Melissa Thury,
“No is an answer all by itself. It’s freeing to say no when you don’t want to, instead of showing up to something you never wanted to be at.” – Melissa Thury
#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast
Find Melissa on Facebook | bbwithmelissa.com
Book a Discovery Call with Melissa
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
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Learn more about Oh My Hi
Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com
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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
In this episode, Liz Ruis shares her inspiring journey in direct sales with Lemongrass Spa, emphasizing the importance of relationships, family involvement, and a faith-based approach to business. She discusses her unique strategies for integrating her business into her daily life, focusing on enhancing experiences rather than traditional selling. Liz highlights the significance of personal connections and authenticity in her sales approach, and how her faith plays a crucial role in her business philosophy.
Key Points:
Relationships are the foundation – Liz built her business through authentic connections, from a friend’s simple gift to community and church involvement. Integrate business into life – Instead of sacrificing family time, she weaves her business into events she’s already attending like birthdays, graduations, and church gatherings. Authenticity wins over automation – Personalized, relational communication has been more impactful than mass, automated messages.
Memorable Quotes:
“Relationship brought me in, relationship kept me in, and relationship grew my business.” — Liz Ruis, “I want to see what happens when I don’t give up.” — Angela Hutchinson, shared by Liz Ruis
Chapters:
00:00 Introduction to Liz Ruiz and Her Journey
11:29 Unique Approaches to Direct Sales
21:25 Family Involvement in Business
30:01 Building an Online Community
37:46 Perseverance in Direct Selling
39:20 Introduction and Gratitude
39:49 Engagement and Community Building
Find Liz on YouTube | Instagram | lizruis.com
#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTube
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Check out GenieChat
Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com
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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
Join hosts Lisa Duck and Susan Larimer as they explore the dynamic shifts in their businesses from pre-COVID times to the present day. Discover how they've adapted to changes, embraced new opportunities, and continue to thrive in the ever-evolving world of direct sales.
Key Points:
Reflecting on business strategies before and after COVID. The rise and fall of Facebook parties and the importance of pivoting. Embracing email marketing, YouTube, and affiliate marketing. The value of collaboration and learning from others in the industry. Future plans and the importance of staying adaptable.
Memorable Quotes:
"The wave is going to crash, and then you're like, okay, what am I going to do next?" - Susan Larimer & "Time is money, right?" - Lisa Duck
Chapters:
00:00 Reflecting on Pre-COVID Business Landscape
03:45 Navigating Changes in Direct Sales
06:29 The Impact of COVID on Business Strategies
09:44 Exploring New Opportunities in Direct Sales
12:36 The Evolution of Teaching and Sharing Knowledge
15:32 Leveraging YouTube for Direct Sales Success
18:23 Future Aspirations and Writing a Book
24:06 Collaboration Over Competition
27:29 Innovative Strategies in Direct Sales
29:50 Monetizing Your Skills and Knowledge
32:32 Overcoming Imposter Syndrome
39:28 Valuing Your Time and Expertise
41:08 Future Goals and Aspirations
46:37 Introduction and Gratitude
47:07 Engagement and Community Building
#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
We'd love to hear your thoughts on this episode! Share your long-term business goals with us in the comments or reach out through our social channels. Don't forget to subscribe for more insights and inspiration. Be sure to follow The Other 99% Podcast on YouTube
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Time to work smarter not harder, check out Lisa's Digital Downloads
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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
Join hosts Lisa Duck and Susan Larimer as they dive into the exhilarating world of direct sales conferences. In this episode, they share personal experiences, insights, and strategies to maintain the post-conference excitement and implement new ideas effectively. Discover how to harness the energy from these events to propel your business forward.
Key Takeaways:The power of peer-led training and relatable success stories. Strategies to keep the conference momentum going, including 90-day plans and pre-scheduled team calls. The importance of sharing the business opportunity and how it can transform lives. Tips for organizing and implementing conference learnings into actionable steps.Memorable Quote: "The best product we have to offer is the business opportunity."
Chapters:
00:00 The Buzz of Conference Excitement
02:13 Aha Moments and Takeaways from Conference
05:26 Maintaining the Conference High
10:40 Organizing Notes and Implementing Ideas
18:19 Taking Action After Conference
29:36 The Best Product: The Business Opportunity
32:47 Introduction and Gratitude
33:16 Engagement and Community Building
#DirectSales #ConferenceHigh #BusinessGrowth #TheOther99%Podcast
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Subscribe now to never miss an episode and stay inspired in your direct sales journey!
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Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com
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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
In this episode, hosts Lisa Duck and Susan Larimer engage with guest Dena Gregory, who shares her journey in direct sales while managing the challenges of being a military family. Dena discusses how she balances her business with family life, the importance of customer care, and the role of community in her success. She emphasizes the flexibility of direct sales, the significance of personal connections, and strategies for maintaining consistency in business. Dena also reflects on her most rewarding moments and offers insights for others in similar situations.
Takeaways:
Chapters:
00:00 Introduction to Direct Sales Journey
02:32 Navigating Life as a Military Family
05:35 Tools and Systems for Business Management
07:37 Balancing Family and Business
12:28 Customer Care and Communication Strategies
16:54 Overcoming Challenges in Direct Sales
22:53 The Importance of Community
25:21 Finding Consistency in Business
28:48 Memorable Moments in Direct Sales
31:15 Introduction and Gratitude
31:44 Engagement and Community Building
Find Dena online @ denasathomespa.com
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer engage with Marla Nemanic, a seasoned direct sales leader from Lemongrass Spa. Marla shares her journey from struggling with adult acne to finding a passion for natural skincare and building a successful direct sales business. The conversation delves into leadership styles, the importance of authenticity, overcoming imposter syndrome, and the significance of metrics in guiding teams. Marla emphasizes the need for consistency, self-promotion, and building genuine relationships with team members. The episode concludes with valuable insights on recognizing achievements and the mindset required for effective leadership.
Takeaways:
Chapters:
00:00 Introduction to Marla and Lemongrass Spa
06:31 Authenticity in Leadership
14:42 Building Relationships Through Communication
19:38 Self-Promotion and Consistency in Business
25:42 Do's and Don'ts of Leadership
30:44 Empowering Personal Choices in Sales
40:30 Leading by Example: Authenticity in Leadership
46:38 The Importance of Self-Leadership
53:10 Introduction and Gratitude
53:39 Engagement and Community Building
Find Marla on Facebook
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
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Grab your 5-Step Customer Care Cheat Sheet here
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
In this conversation, Jenna Stewart shares her journey in direct sales with Paper Pie, discussing the challenges and rewards of balancing a busy family life with running a business. She emphasizes the importance of maintaining customer relationships, understanding one's 'why', and navigating through maintenance mode in business. Jenna also highlights the role of community support and leadership in direct sales, as well as her aspirations for the future. Her insights provide valuable advice for anyone in the direct sales industry, particularly those struggling with the pressures of performance and success.
Takeaways:
Chapters:
00:00 Introduction to Jenna Stewart and Her Journey
05:00 The Evolution of Direct Sales and Parenting
12:27 Navigating Maintenance Mode in Business
18:33 Finding Joy Beyond Awards and Recognition
23:21 The Power of Community and Support
25:29 Leading a Team Through Challenges
25:47 Exploring Project Broadcast for Customer Engagement
30:27 Future Aspirations: Balancing Business and Family Life
37:01 Wisdom for Direct Sellers: Persistence and Growth Mindset
43:37 Connecting with Jenna: Resources and Final Thoughts
44:18 Introduction and Gratitude
44:46 Engagement and Community Building
Find Jenna @ jennasbookadventures.com
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
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Learn more about the Modern Direct Seller Academy
Learn more about Project Broadcast
Find Lisa on social: Facebook | Instagram | lisaduck.com
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Find Susan on social: Facebook | Instagram | susanlarimer.com
Grab your 5-Step Customer Care Cheat Sheet here
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
In this episode of The Other 99%, Lisa Duck and Susan Larimer discuss effective strategies for selling products in direct sales without coming across as overly salesy. They emphasize the importance of genuine connections, the art of authentic communication, and the value of customer testimonials. The hosts share personal experiences, tips on permission-based marketing, and phrases that can help boost confidence in selling. The conversation highlights the significance of building relationships and maintaining consistency in communication to foster trust and engagement with customers.
Takeaways:
Chapters:
00:00 Navigating Sales Without Being Salesy
10:04 The Art of Genuine Connection
19:27 Effective Storytelling in Sales
29:06 Permission-Based Marketing Strategies
39:19 Confidence Building Techniques
48:06 Effective Communication Phrases
49:07 Introduction and Gratitude
49:36 Engagement and Community Building
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
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Grab your 5-Step Customer Care Cheat Sheet here
Watch Susan's Ditch the Chip Clip Video here
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
In this episode, Lisa Duck and Susan Larimer are joined by Sami Bedelll-Mulhern to discuss the significance of email marketing for businesses, especially for direct sellers. They explore the importance of personalization, the difference between newsletters and sales emails, and the role of automation in streamlining email marketing efforts. Sami shares practical tips on how to write effective emails, the importance of consistency, and how to manage unsubscribes. The conversation emphasizes that email marketing is not dead and remains a powerful tool for engagement and revenue generation.
Takeaways:
Chapters
00:00 Introduction to Email Marketing
03:06 The Importance of Email Marketing
04:13 Personalization in Email Marketing
06:33 Newsletters vs. Sales Emails
11:40 Email Deliverability and Subject Lines
21:28 Automation in Email Marketing
24:38 Choosing the Right Email Marketing Platform
26:24 Writing Effective Email Copy
28:39 Simplifying Email Marketing for Beginners
31:00 Building and Maintaining Your Email List
33:57 Understanding Email Analytics and Trends
36:32 Handling Unsubscribes and Cold Subscribers
38:50 Crafting Engaging Subject Lines
41:49 Embracing Authenticity in Email Communication
44:16 Introduction and Gratitude
44:46 Engagement and Community Building
Find Sami @ easystylewithsami.com
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
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Grab your 5-Step Customer Care Cheat Sheet here
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the challenges of managing excess inventory in direct sales businesses. They explore the psychological factors that lead to over-purchasing, such as FOMO (fear of missing out), and provide practical strategies for avoiding inventory accumulation. The conversation emphasizes the importance of creativity in moving inventory, including techniques like mystery bundles, flash sales, and themed sets. The hosts also highlight the significance of maintaining a profitable mindset and making informed purchasing decisions to ensure long-term success in direct sales.
Takeaways
Excess inventory is a common issue in direct sales.
FOMO can lead to over-purchasing and financial strain.
It's important to regularly assess your inventory levels.
Creative sales strategies can help move excess stock.
Offering mystery bundles can attract customers and clear inventory.
Flash sales can create urgency and boost sales.
Themed sets can appeal to specific customer needs.
Using inventory as a fundraiser can benefit the community.
Maintaining a profitable mindset is crucial for success.
Generosity in sharing products can lead to customer loyalty.
Chapters
00:00 Understanding Excess Inventory in Business
06:54 Strategies to Avoid Over-Purchasing
12:44 Effective Ways to Move Inventory
18:48 Final Thoughts on Inventory and Profitability
39:46 Introduction and Gratitude
40:15 Engagement and Community Building
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
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Find me on social: Facebook | Instagram | lisaduck.com
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Grab your 5-Step Customer Care Cheat Sheet here
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
In this episode, Amber Grillot shares her journey with Scentsy discussing her unique approach to marketing through snail mail, the importance of personal touches in customer relationships, and her strategies for fundraising and community engagement. She emphasizes the significance of consistency and offers valuable advice for new entrepreneurs looking to build their businesses. Amber's candid insights and humor make this conversation both informative and entertaining, highlighting the challenges and rewards of direct sales.
Takeaways
Chapters
00:00 Introduction to Amber and Scentsy
06:58 The Power of Snail Mail
12:43 Fundraising Initiatives
18:37 The Future of Snail Mail in Business
24:39 Discounts and Deals on Stamps
31:04 Starting with Thank You Cards
40:01 Embracing Authenticity in Business
47:11 Introduction and Gratitude
47:40 Engagement and Community Building
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Interested in being a guest? Share your story here
Find me on social: Facebook | Instagram | lisaduck.com
Grab your ChatGPT Freebie here
Find Susan on social: Facebook | Instagram | susanlarimer.com
Grab your 5-Step Customer Care Cheat Sheet here
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer welcome Becky Launder, a successful direct seller and CEO and co-founder of the Modern Direct Seller. They discuss the evolution of direct sales over the past five years, the importance of community, and the tools that can help sellers stand out. Becky shares insights about her platform, Oh My Hi, which helps direct sellers create their own websites and manage their businesses more effectively. The conversation also touches on the significance of email marketing, creating digital products, and the value of taking action even when one doesn't feel fully prepared.
Takeaways:
Chapters:
00:00 Introduction and Background of Becky Launder
04:50 Evolution of Direct Sales in Recent Years
09:01 Strategies for Standing Out in Direct Sales
12:14 The Importance of Personal Branding and Websites
18:43 Working with Family in Business
21:40 Maximizing Your Website's Potential
29:18 Building and Nurturing Your Email List
37:22 Success Stories and Real-World Applications
44:04 Embracing Imperfection for Growth
45:26 Introduction and Gratitude
45:54 Engagement and Community Building
Find Becky on Social: Facebook | Instagram | moderndirectseller.com
Join Oh My Hi and take part in the upcoming 3-day challenge.
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Interested in being a guest? Share your story here
Find me on social: Facebook | Instagram | lisaduck.com
Grab your ChatGPT Freebie here
Grab your copy of the 15-Minute CEO Planner here
Find Susan on social: Facebook | Instagram | susanlarimer.com
Grab your 5-Step Customer Care Cheat Sheet here
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
In this episode, Lisa Duck and Susan Larimer welcome Melina Dixon, a seasoned expert in direct sales, who shares her journey and insights from over 21 years in the industry. Melina discusses her transition from being a direct seller to becoming a coach and resource for others in the field. The conversation highlights the importance of community, collaboration, and the tools available for direct sellers to succeed. Melina also emphasizes the significance of mindset, daily habits, and the upcoming posting challenge designed to engage and energize direct sellers.
Takeaways
Chapters
00:00 Introduction to Melina Dixon
06:32 The Value of Direct Sales Community
12:15 The Importance of Facebook for Direct Sales
18:09 Coaching and Support for Direct Sellers
23:27 Engagement Through Posting Challenges
29:18 Daily Habits for Business Success
37:07 Introduction and Gratitude
37:36 Engagement and Community Building
Find Melina Dixon on Social: Facebook | melinadixon.com
Join Melina’s 5-Day Posting Challenge July 24-28th 2025. Click here to join: https://subscribepage.io/CP9513
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Interested in being a guest? Share your story here
Find me on social: Facebook | Instagram | lisaduck.com
Grab your ChatGPT Freebie here
Find Susan on social: Facebook | Instagram | susanlarimer.com
Grab your 5-Step Customer Care Cheat Sheet here
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
In this episode of The Other 99%, Lisa Duck and Susan Larimer chat with Jen Bach from Stamping Jen about her journey in direct sales, the evolution of crafting kits, and the importance of community in the crafting world. Jen shares insights on hosting successful crafting retreats, utilizing social media for business growth, and offers valuable advice for new direct sellers. The conversation highlights the joy of crafting, the significance of handmade cards, and the excitement of creating memorable experiences for customers.
Takeaways
Jen has been with Stampin' Up for nearly 19 years.
The crafting community is supportive and collaborative.
Crafting kits have evolved to be more user-friendly.
Hosting retreats can enhance customer relationships.
Social media is crucial for direct sales growth.
Themed events can create memorable experiences.
Handmade cards are cherished and meaningful.
Planning and organization are key to successful events.
Taking time to recharge after events is important.
You can do anything you want to do if you want it bad enough.
Chapters
00:00 Introduction to Direct Sales and Crafting Journey
06:28 The Importance of Handmade Cards
12:08 Community and Relationships in Direct Sales
17:49 Unique Crafting Retreats and Experiences
24:05 Profitability and Planning of Retreats
30:24 Organizing and Managing Events
37:52 Advice for New Direct Sellers
40:13 Introduction and Gratitude
40:41 Engagement and Community Building
Find Jen Bach on social: Facebook | YouTube | bytheshorestamping.com
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Interested in being a guest? Share your story here
Find me on social: Facebook | Instagram | lisaduck.com
Grab your ChatGPT Freebie here
Find Susan on social: Facebook | Instagram | susanlarimer.com
Grab your 5-Step Customer Care Cheat Sheet here
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the challenges faced by individuals in the direct sales industry, particularly in light of recent company closures. They share personal experiences and insights on navigating new opportunities, the importance of researching potential companies, and the emotional journey that comes with such transitions. The conversation emphasizes the need for individuals to be proactive in their choices, ensuring alignment with their values and the products they represent. The hosts also provide practical advice on what to look for in a new company, questions to ask, and red flags to watch for, ultimately encouraging listeners to embrace change and make informed decisions.
Takeaways:
Chapters:
00:00 Introduction to Video Podcasting
11:00 Key Considerations When Choosing a New Company
17:04 Questions to Ask Before Joining a New Company
23:09 Red Flags to Watch For in Direct Sales
33:02 Conclusion and Resources
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Interested in being a guest? Share your story here
Find me on social: Facebook | Instagram | lisaduck.com
Grab your ChatGPT Freebie here
Find Susan on social: Facebook | Instagram | susanlarimer.com
Grab your 5-Step Customer Care Cheat Sheet here
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
What does it really take to build a direct sales business that fits your life—not the other way around? In this episode, I’m joined by Marcia Hopper, a seasoned leader who built a successful business while living in an RV with her family… and kept growing it through a season of personal transition.
We talk about what it means to run a business with a shoebox-sized inventory, how she communicated a brand pivot with honesty (and success!), and why peace—not hustle—is her current definition of success.
Whether you're new to direct sales, feeling the pull to pivot, or just trying to simplify your systems, Marcia’s story is full of wisdom, heart, and practical tips you can apply right away.
In this episode:
Building a business on the road (literally)
Switching companies without starting over
Systems that save time (and sanity)
How to reset when you feel stuck
Why peace might be your next power move
🎧 Tune in for an honest, encouraging conversation that reminds us success doesn’t always look loud—and that’s okay.
👉 Learn more about Marcia at www.marciahopper.com
Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.
Interested in being a guest? Share your story here
Find me on social: Facebook | Instagram | lisaduck.com
Grab your ChatGPT Freebie here
Find Susan on social: Facebook | Instagram | susanlarimer.com
Grab your 5-Step Customer Care Cheat Sheet here
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
