In this festive and strategy-packed episode, Lisa Duck and co-host Susan Larimer share practical, creative, and collaborative ways for direct sellers to prepare for the holiday season. From organizing your Q4 calendar to running customer appreciation events, this episode is your go-to guide for maximizing joy and sales while minimizing stress.
Listeners will learn how to plan promotions, create engaging events like The Holiday Express and Shop from Gnome, and add value through holiday content ideas such as “Countdown to Christmas” reels, easy gift guides, and personalized touches for loyal customers.
💡 Whether you’re running your business solo or teaming up with others, you’ll walk away with ideas that make your business the easy button for your customers this season.
Key Points:
1. Start with a Holiday Calendar Lisa and Susan stress the importance of mapping out October, November, and December. Mark personal downtime, events, and company sales to avoid burnout and plan strategically
2. Think Like a Retailer plan like the big stores do. Q4 can equal the income of the first 3 quarters, so treat it like your business’s Super Bowl season
3. Stay Proactive with Marketing Don’t wait for your company’s promos. Use email and text marketing to stay visible. Avoid relying only on Facebook groups
4. Collaborate Creatively They share details about The Holiday Express—a multi-consultant collaboration that boosted sales, lists, and engagement—and Shop from Gnome, a holiday gift guide initiative using Canva templates
5. Make It Easy for Customers Be the “easy button” with ready-to-gift products, bundles, and themed events like “12 Hours of Christmas” or “Black Friday Early Bird” specials
6. Add Personal Touches Send thank-you gifts to long-time customers, create personalized packages, or surprise top buyers. These gestures build loyalty and repeat sales.
7. Leverage Short-Form Video & Social Content Create value-driven “Countdown to Christmas” reels (recipes, wrapping tips, or product spotlights) to stay visible and helpful.
8. Don’t Close After Shipping Cutoff Keep selling even after shipping deadlines. Offer gift certificates, IOUs, or digital bundles. Customers still shop for themselves post-holiday.
9. Retain Momentum into January Encourage post-holiday purchases with incentives like “Buy Now, Save Later” coupons for the new year.
Memorable Quotes:
“Take your cues from Walmart. You go in there and there’s Christmas stuff already out. We need to start planning and thinking about how to make our Christmas successful.” — Lisa Duck
“You will enjoy the holidays so much more if you have a plan and you map it out.” — Susan Larimer
“This is not the time to hit the brakes. You just need a plan so you don’t burn out.” — Lisa Duck
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Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com
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Explore the Holiday Toolkits: Holiday Express | Holiday Gift Guide | 12 Days of Christmas
Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com
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Explore Susan's Toolkits
Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!
