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Digital Horizons

James Walker & Brian Hastings

73 episodes

4 days ago

We unpack OpenAI’s move toward an ad platform inside ChatGPT and what Atlas on Mac means for how people browse, search, and buy. We share why trust, memory, and hyper personalization could reshape ad strategy and where agencies can still add an edge. • mission to help marketers use AI tools, tactics, and news • OpenAI hiring for ads and what it signals • Atlas browser setup experience and default switch • ad formats likely mirroring SEM with clear labels • evolution from mass media to conver...

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We unpack OpenAI’s move toward an ad platform inside ChatGPT and what Atlas on Mac means for how people browse, search, and buy. We share why trust, memory, and hyper personalization could reshape ad strategy and where agencies can still add an edge. • mission to help marketers use AI tools, tactics, and news • OpenAI hiring for ads and what it signals • Atlas browser setup experience and default switch • ad formats likely mirroring SEM with clear labels • evolution from mass media to conver...

Show more...

Episodes (20/73)

Digital Horizons

How OpenAI’s Ad Platform Could Reshape Marketing Strategy Overnight

We unpack OpenAI’s move toward an ad platform inside ChatGPT and what Atlas on Mac means for how people browse, search, and buy. We share why trust, memory, and hyper personalization could reshape ad strategy and where agencies can still add an edge. • mission to help marketers use AI tools, tactics, and news • OpenAI hiring for ads and what it signals • Atlas browser setup experience and default switch • ad formats likely mirroring SEM with clear labels • evolution from mass media to conver...

4 days ago

16 minutes

Digital Horizons

Spreadsheet God Mode With AI

Ever wish you could stop wrestling with formulas and just tell your spreadsheet what you need? We walk through how Gemini inside Google Sheets—and a layer of voice control with Super Whisper—turned complex budgeting and profitability analysis into a fast, conversational workflow. No screenshots, no hunting for VLOOKUP syntax, no bouncing between tabs. Just clear requests, instant structure, and explanations that make the model a true collaborator instead of a black box. We start with the pai...

1 week ago

8 minutes

Digital Horizons

Zero-Click Shopping Comes To ChatGPT

We break down how ChatGPT’s instant checkout compresses research and purchase into a single flow and what that means for Google Shopping, merchants, and the next wave of SEO. We share real buying journeys, explore integrations with Shopify, Etsy, and Stripe, and forecast how ads and trust will evolve inside AI. • Zero‑click commerce and compressed purchase journeys • OpenAI’s instant checkout and product cards with images • Shopify, Etsy, and Stripe integrations for fast onboarding • Merchan...

1 week ago

9 minutes

Digital Horizons

Building A Content Locker For Meta’s Andromeda Update

We break down Meta’s Andromeda shift from manual targeting to creative-led delivery and share a practical framework for building a content locker that the algorithm can use to match the right message to the right person. We map ten content buckets to the buyer journey and explain how to plan, produce, and optimise within ad limits. • Andromeda’s move from targeting to content-led delivery • The ten content buckets and why they matter • How to plan a content locker across formats • Balancing ...

2 weeks ago

13 minutes

Digital Horizons

Why 95% of AI Projects Are Failing (and What’s Actually Working)

The AI revolution isn't playing out as expected. While tech headlines herald the transformative potential of artificial intelligence for business, a surprising reality is emerging: 95% of enterprise-level AI implementations have failed to deliver financial returns within six months, according to recent MIT research. Meanwhile, small to medium enterprises are quietly succeeding where giants stumble. Between 30-40% of SMEs report achieving meaningful cost efficiencies from their AI investments...

2 weeks ago

7 minutes

Digital Horizons

AI Shopping: How GPT Changed My Buying Process Forever

Remember when "Google it" was the automatic response to any purchasing decision? Those days might be numbered. We're witnessing a fundamental shift in consumer behavior that could reshape digital marketing forever. I recently bought a washing machine without using Google once—not for research, price comparison, or even finding the store. Instead, I turned to ChatGPT, which recommended models, found the best prices in Australia, and even searched for coupon codes. I completed the entire purch...

1 month ago

4 minutes

Digital Horizons

Good Genes, Great Dancing: The Battle of Viral Denim Campaigns

The fashion advertising landscape has been dramatically shaken by two competing denim campaigns that have captivated audiences worldwide. Our latest episode dives deep into this unexpected cultural moment, examining how American Eagle and Gap have approached selling essentially the same product with wildly different strategies—both achieving remarkable success. American Eagle's controversial campaign featuring Sydney Sweeney centered around a clever "good genes" wordplay that sparked heated ...

1 month ago

5 minutes

Digital Horizons

Navigating Meta's New AI-Powered Ad Targeting: The Andromeda Update Explained

Meta's Andromeda update has quietly transformed digital advertising, and marketers who haven't adapted are already falling behind. This groundbreaking AI enhancement to Meta's advantage plus ads automation function represents the culmination of Meta's staggering $65 billion investment in artificial intelligence technology. At its core, Andromeda fundamentally changes how ads find their audience. Rather than advertisers defining demographic parameters, Meta's neural networks determine which c...

1 month ago

14 minutes

Digital Horizons

Automate Your Marketing with AI: Content, Reports and Campaigns

Want to save hours every week on content creation, client reporting and marketing strategy? In this episode of Digital Horizons, James Walker shares how he’s using AI to automate key areas of the business, from generating social media posts to building campaign insights at scale. Joined by Brian Hastings, they walk through three real-world AI automation projects that are already up and running inside his business. You’ll discover: How to automate content creation across YouTube, LinkedIn and ...

3 months ago

24 minutes

Digital Horizons

Jaguar’s Rebrand Just Backfired. What Went Wrong?

Jaguar has officially dropped its agency, Accenture Song, following a disastrous rebrand that saw global vehicle sales nearly halved. In this Brand News episode, James Walker and Brian Hastings revisit Jaguar’s bold brand pivot and break down exactly what went wrong. We discuss: Why Jaguar’s rebrand campaign failed to connectThe downfall of data-driven strategy without creative clarityWhat brands should consider before pivoting away from heritageHow HBO Max reversed a similar misstepPredi...

5 months ago

5 minutes

Digital Horizons

Is Google Stealing Your Traffic?

In this episode of Digital Horizons, James Walker (Managing Director at WHD) and Brian Hastings (Managing Director at Nous) break down how AI-generated summaries in search results are changing SEO, what it means for your business, and how you can still win in the new landscape. We cover: - What AI Overviews are and how they appear in search results - Why click-through rates are plummeting - What types of keywords are affected (and which aren’t) - How to optimise y...

5 months ago

14 minutes

Digital Horizons

Brand News: Unilever's Bold Pivot

Unilever is making a strategic shift toward influencer marketing instead of traditional advertising. This massive consumer goods company is responding to increasing consumer skepticism by collaborating with authentic voices to promote their vast range of products. • Unilever owns countless FMCG products from personal care items to foods • Traditional brand advertising is becoming less effective at building consumer trust • The company is now working with influencers like Sophie Hinchcliffe t...

6 months ago

3 minutes

Digital Horizons

5 Ways You’re Wasting Money on Ads (And How to Fix It)

Think your ad campaigns are performing well? Think again. In this week’s episode of Digital Horizons, we’re uncovering 5 costly mistakes most businesses make with their Google Ads, Meta Ads, and overall digital marketing strategy—and how to fix them. ✅ Why Meta’s ASC campaigns might be inflating your results ✅ How brand search is sabotaging your ROI ✅ Why you should ignore Google reps (yes, really) ✅ The truth about ROAS and why it’s misleading ✅ Why spending too little could be your bigges...

6 months ago

17 minutes

Digital Horizons

AI Search: Reshaping Digital Marketing

AI search engines are causing significant shifts in how users find information and interact with digital content. Traditional search methods are being disrupted as AI tools consolidate information from multiple sources into comprehensive answers, changing user behavior and expectations. • AI tools like ChatGPT are changing how people research by consolidating information from multiple sources • Google search results now feature AI summaries pushing organic listings further down • Users incre...

7 months ago

7 minutes

Digital Horizons

Sora: How AI is Transforming Video Production One Short Film at a Time

We explore OpenAI's Sora platform through their recently released short film featuring animals using screens in the wild. This text-to-video AI generation tool represents a significant leap forward in quality and realism compared to previous AI video generation capabilities we've reviewed. • Sora is included with ChatGPT subscription plans ($20 or $200) • The AI-generated short film looks remarkably real until animals pull out phones • Audience reactions at screenings show people genuinely e...

7 months ago

7 minutes

Digital Horizons

Mastering Live Shopping: Boosting Sales with Urgency and Engagement Strategies

Unlock the secrets to skyrocketing your sales strategy with live shopping—an innovative approach transforming online retail. Ever wondered how to harness the power of social media to democratize traditional sales channels? This episode is your roadmap, featuring actionable insights on crafting compelling live shopping events. From pre-event preparation to content planning and technical execution, we reveal the critical steps necessary to captivate audiences. With real-world examples and compe...

7 months ago

13 minutes

Digital Horizons

Rebranding for Success: Transforming Business Goals into Market Impact

Uncover the strategic motivations behind the transformative power of rebranding as we explore the journey of WHD alongside James Walker and Brian Hastings. Listen in to learn how rebranding is much more than a new logo—it's about aligning business objectives, market positioning, and customer values to support growth and enhance market perception. With insights from their collaboration, Walker and Hastings share the importance of ensuring a new brand identity stands on its own while maintainin...

8 months ago

28 minutes

Digital Horizons

Brand News: DeepSeek - A New Challenger to AI Giants?

What if the next big player in AI isn't American? Join us as we unravel the excitement and controversy surrounding DeepSeek, a newcomer poised to challenge the dominance of giants like ChatGPT and Claude. This episode of Brand News dives into how DeepSeek is leveraging older NVIDIA GPUs and an open-source model to revolutionize AI development, potentially offering solutions at a fraction of the cost. We take you through the seismic shifts in the stock market and the waves of fear rippling thr...

8 months ago

4 minutes

Digital Horizons

Unlocking Edutainment: Transforming Boring Topics into Engaging Stories

What happens when entertainment meets education in a seamless dance? You'll find out as we unravel the magic of edutainment, a realm where even the driest subjects transform into engaging stories. We kick things off with a deeply personal tale of overcoming confidence hurdles and how mastering the art of presentation can be a game-changer in content creation. From personal trainers making waves on TikTok with engaging nutrition tips to the innovative ways educational content is reshaping digi...

9 months ago

14 minutes

Digital Horizons

Impacts From The TikTok Ban For Marketers

The episode examines the implications of the 14-hour TikTok ban in the USA, exploring its impact on creators and advertisers. It dives into user experiences, advertising shifts, and the emotional toll on individuals who rely on the platform. • Discussion on the TikTok ban's cultural significance • Brian shares his experiences as a TikTok user during the suspension • Insights into how content changes when American creators were offline • Analysis of the emotional impact on users and adv...

9 months ago

9 minutes