A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, low sugar, and a fully realized retro identity that looks like it fell out of a 1980s corner store ad. The result feels intentional rather than opportunistic, and it opens a lane that most celebrity ventures ignore. We break down the decisions that matte...
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A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, low sugar, and a fully realized retro identity that looks like it fell out of a 1980s corner store ad. The result feels intentional rather than opportunistic, and it opens a lane that most celebrity ventures ignore. We break down the decisions that matte...
Navigating Meta's New AI-Powered Ad Targeting: The Andromeda Update Explained
Digital Horizons
14 minutes
2 months ago
Navigating Meta's New AI-Powered Ad Targeting: The Andromeda Update Explained
Meta's Andromeda update has quietly transformed digital advertising, and marketers who haven't adapted are already falling behind. This groundbreaking AI enhancement to Meta's advantage plus ads automation function represents the culmination of Meta's staggering $65 billion investment in artificial intelligence technology. At its core, Andromeda fundamentally changes how ads find their audience. Rather than advertisers defining demographic parameters, Meta's neural networks determine which c...
Digital Horizons
A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, low sugar, and a fully realized retro identity that looks like it fell out of a 1980s corner store ad. The result feels intentional rather than opportunistic, and it opens a lane that most celebrity ventures ignore. We break down the decisions that matte...
