A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, low sugar, and a fully realized retro identity that looks like it fell out of a 1980s corner store ad. The result feels intentional rather than opportunistic, and it opens a lane that most celebrity ventures ignore. We break down the decisions that matte...
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A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, low sugar, and a fully realized retro identity that looks like it fell out of a 1980s corner store ad. The result feels intentional rather than opportunistic, and it opens a lane that most celebrity ventures ignore. We break down the decisions that matte...
Rebranding for Success: Transforming Business Goals into Market Impact
Digital Horizons
28 minutes
8 months ago
Rebranding for Success: Transforming Business Goals into Market Impact
Uncover the strategic motivations behind the transformative power of rebranding as we explore the journey of WHD alongside James Walker and Brian Hastings. Listen in to learn how rebranding is much more than a new logo—it's about aligning business objectives, market positioning, and customer values to support growth and enhance market perception. With insights from their collaboration, Walker and Hastings share the importance of ensuring a new brand identity stands on its own while maintainin...
Digital Horizons
A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, low sugar, and a fully realized retro identity that looks like it fell out of a 1980s corner store ad. The result feels intentional rather than opportunistic, and it opens a lane that most celebrity ventures ignore. We break down the decisions that matte...
