A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, low sugar, and a fully realized retro identity that looks like it fell out of a 1980s corner store ad. The result feels intentional rather than opportunistic, and it opens a lane that most celebrity ventures ignore. We break down the decisions that matte...
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A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, low sugar, and a fully realized retro identity that looks like it fell out of a 1980s corner store ad. The result feels intentional rather than opportunistic, and it opens a lane that most celebrity ventures ignore. We break down the decisions that matte...
Sora: How AI is Transforming Video Production One Short Film at a Time
Digital Horizons
7 minutes
7 months ago
Sora: How AI is Transforming Video Production One Short Film at a Time
We explore OpenAI's Sora platform through their recently released short film featuring animals using screens in the wild. This text-to-video AI generation tool represents a significant leap forward in quality and realism compared to previous AI video generation capabilities we've reviewed. • Sora is included with ChatGPT subscription plans ($20 or $200) • The AI-generated short film looks remarkably real until animals pull out phones • Audience reactions at screenings show people genuinely e...
Digital Horizons
A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, low sugar, and a fully realized retro identity that looks like it fell out of a 1980s corner store ad. The result feels intentional rather than opportunistic, and it opens a lane that most celebrity ventures ignore. We break down the decisions that matte...
