A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, low sugar, and a fully realized retro identity that looks like it fell out of a 1980s corner store ad. The result feels intentional rather than opportunistic, and it opens a lane that most celebrity ventures ignore. We break down the decisions that matte...
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A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, low sugar, and a fully realized retro identity that looks like it fell out of a 1980s corner store ad. The result feels intentional rather than opportunistic, and it opens a lane that most celebrity ventures ignore. We break down the decisions that matte...
Brand News: DeepSeek - A New Challenger to AI Giants?
Digital Horizons
4 minutes
9 months ago
Brand News: DeepSeek - A New Challenger to AI Giants?
What if the next big player in AI isn't American? Join us as we unravel the excitement and controversy surrounding DeepSeek, a newcomer poised to challenge the dominance of giants like ChatGPT and Claude. This episode of Brand News dives into how DeepSeek is leveraging older NVIDIA GPUs and an open-source model to revolutionize AI development, potentially offering solutions at a fraction of the cost. We take you through the seismic shifts in the stock market and the waves of fear rippling thr...
Digital Horizons
A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, low sugar, and a fully realized retro identity that looks like it fell out of a 1980s corner store ad. The result feels intentional rather than opportunistic, and it opens a lane that most celebrity ventures ignore. We break down the decisions that matte...
