A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, low sugar, and a fully realized retro identity that looks like it fell out of a 1980s corner store ad. The result feels intentional rather than opportunistic, and it opens a lane that most celebrity ventures ignore. We break down the decisions that matte...
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A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, low sugar, and a fully realized retro identity that looks like it fell out of a 1980s corner store ad. The result feels intentional rather than opportunistic, and it opens a lane that most celebrity ventures ignore. We break down the decisions that matte...
The episode examines the implications of the 14-hour TikTok ban in the USA, exploring its impact on creators and advertisers. It dives into user experiences, advertising shifts, and the emotional toll on individuals who rely on the platform. • Discussion on the TikTok ban's cultural significance • Brian shares his experiences as a TikTok user during the suspension • Insights into how content changes when American creators were offline • Analysis of the emotional impact on users and adv...
Digital Horizons
A throwback soda with a modern brain? We dive into a new brand launch tied to Ben Stiller and explore why it dodges the usual celebrity-brand traps. Instead of another tequila or gin, this play embraces classic soda cues—natural ingredients, low sugar, and a fully realized retro identity that looks like it fell out of a 1980s corner store ad. The result feels intentional rather than opportunistic, and it opens a lane that most celebrity ventures ignore. We break down the decisions that matte...
