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Beyond the Numbers with Bev Wakefield
Briight Studios
24 episodes
4 days ago
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Management
Business
RSS
All content for Beyond the Numbers with Bev Wakefield is the property of Briight Studios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
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Management
Business
Episodes (20/24)
Beyond the Numbers with Bev Wakefield
What’s the Exit Plan? (Even If You Don’t Want to Sell Yet) S02 E09
What happens to your business if you take three months off? If the answer makes you nervous, this episode is for you. Bev dives into what it really means to build a business that works without you at the centre of every decision. She explains why exit planning isn’t just for people looking to sell; it’s the blueprint for freedom, flexibility, and long-term value. You’ll discover how to calculate your own “Freedom Number,” design systems that keep the business running smoothly, and create genuine options for the future. Whether that’s stepping back, passing it on, or cashing out completely. Because true success isn’t just what your business earns. It’s what it gives you back - time, choice, and peace of mind.
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4 days ago
6 minutes

Beyond the Numbers with Bev Wakefield
The Happiness Threshold: Why More Money Isn’t Always the Answer S02 E08
You hit the big revenue goals. You buy the car, upgrade the office, hit those £10k months, and still feel exactly the same. If more money was supposed to bring happiness, why does it so often come with stress, guilt, or emptiness? In this episode of Beyond the Numbers, Bev unpacks the psychology and science behind the link between income and happiness. You’ll hear real-life stories of business owners who earned more than ever but felt less fulfilled, and discover how to find your own Happiness Threshold. You'll learn practical ways to spend smarter, track your energy (not just your income), and build a business that funds joy, peace, and purpose - not burnout. Because the best ROI isn’t always revenue. Sometimes, it’s happiness.
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1 week ago
5 minutes

Beyond the Numbers with Bev Wakefield
The Truth About Hustle Culture (and Finding a Better Way) | Lessons from Serena Humphrey S02 E07
We’re told that success is about pushing harder - longer hours, bigger goals, and never switching off. But what if the real win is building a business that gives you freedom, not burnout? In this episode of Beyond the Numbers, Bev sits down with Serena Humphrey, founder of The F Word, to explore what happens when hustle culture hits breaking point. From becoming head of finance for a £10 million company at just 22, to watching it collapse and taking the fall, Serena shares the raw truth behind the numbers. They dive into the emotional cost of overworking, the lessons learned from financial trauma, and the mindset shifts that helped Serena rebuild her life and business with purpose. You’ll hear how she created a new kind of success, one rooted in clarity, sustainability, and self-worth. If you’ve ever felt like you’re doing everything right but still running on empty, this episode will help you slow down, take stock, and build something that truly supports your future.
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2 weeks ago
52 minutes

Beyond the Numbers with Bev Wakefield
How to Make Your Business Pay You (Now and Later) S02 E06
You started your business for freedom. To build something that gives you flexibility, fulfilment, and a better life. But too often, that dream gets lost in the day-to-day reality of running the business. You pay your team, your suppliers, your taxes… and somehow, you end up last in line. In this episode of Beyond the Numbers, Bev helps you flip that script. You’ll learn how to build a business that pays you properly - not just when there’s money left over, but as a non-negotiable part of your financial plan. Bev walks through how to calculate what you really need, structure your pay tax-efficiently, and make “pay yourself first” a sustainable habit. One that strengthens both your business and your future. Because when your business works for you, not just everyone else, that’s when real freedom and long-term sustainability begin.
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3 weeks ago
6 minutes

Beyond the Numbers with Bev Wakefield
Making Paying Yourself First a Non-Negotiable Habit S02 E05
Too many founders build businesses that pay everyone except themselves. In this episode of Beyond the Numbers, Bev breaks down how to finally flip that script and start paying yourself a proper, consistent salary without guilt or guesswork. You’ll learn how to calculate exactly what you should be earning, structure your pay tax-efficiently, and make it a non-negotiable part of your cash flow. Plus, Bev shares the mindset shifts and practical steps that turn “I’ll pay myself later” into “I pay myself first.” Because if your business doesn’t reward you, what’s the point of building it?
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1 month ago
5 minutes

Beyond the Numbers with Bev Wakefield
Turning Setbacks into Strategy on the Journey to Success | Lessons from Dave Pounds S02 E04
Building a business isn’t a straight line. It’s a series of small battles, big pivots, and hard-earned lessons. In this episode of Beyond the Numbers, Bev sits down with Dave Pounds to uncover what it takes to turn an idea into a thriving business. You’ll hear the moments of doubt, the decisions that changed everything, and the habits that separate those who plateau from those who scale. By the end, you’ll have practical tools, mindset shifts, and a blueprint for turning challenges into opportunities - without losing sight of why you started.
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1 month ago
46 minutes

Beyond the Numbers with Bev Wakefield
What’s Your Number? The Income You Actually Need S02 S03
In this episode of Beyond the Numbers, Bev builds on the conversation about defining “enough” and shows you how to put an actual figure on it. You’ll discover how to work backwards from the life you want, calculate the revenue your business needs to support it, and price your offers with clarity and confidence. Along the way, Bev shares a simple step-by-step formula to stop chasing vague goals and start building a business that gives you the income, and lifestyle, you’re aiming for. Because “more” isn’t a strategy. Your number is.
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1 month ago
5 minutes

Beyond the Numbers with Bev Wakefield
What is Enough? Redefining Success as a Business Owner S02 E02
What’s Enough? It’s a question every business owner asks but rarely answers. In this episode of Beyond the Numbers, Bev explores what enough really means for you, your money, and your life. You’ll unpack why chasing “more” can actually cost you more, discover the three-bucket model for essentials, joyful extras, and future security, and learn how to calculate your personal happiness number. Plus, Bev shares four practical tips to help you stop comparing, set stop goals, and design a business that funds the life you actually want. This isn’t about revenue badges or six-figure launches. It’s about creating freedom, security, and success on your own terms.
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1 month ago
9 minutes

Beyond the Numbers with Bev Wakefield
From a Failed Business to an 8-Figure Sale to Sage | Lessons from James Ashford S02 E01
In this episode of Beyond the Numbers, James Ashford, founder of GoProposal and best-selling author, shares the journey that took him from humble beginnings to transforming how accountancy firms deliver value. James talks candidly about raising standards in business, building a culture that demands excellence, and why entrepreneurs need to continually push themselves beyond comfort zones. You’ll hear how setbacks can become stepping stones when reframed as “the gift,” the role of core values in driving sustainable success, and why true fulfilment comes not just from building businesses, but from helping others thrive.  
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2 months ago
1 hour 11 minutes

Beyond the Numbers with Bev Wakefield
Building a Business with Purpose | Lessons From Peter Ellse, Cosy S01 E14
In this episode of Beyond the Numbers, Peter Ellse, CEO of Cosy Direct, shares how his company has carved out a unique space in the education sector by staying firmly rooted in purpose. He discusses how Cosy prioritises social impact alongside profitability, why he believes business leaders should think long-term and ethically, and how simplicity and efficiency can drive real innovation. Peter also reflects on the value of staying small and agile, the freedom that comes with debt-free growth, and how redefining what “success” looks like has shaped Cosy’s journey from day one.
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3 months ago
36 minutes 35 seconds

Beyond the Numbers with Bev Wakefield
10x or 1% Better? Finding Your Best Path to Growth S01 E13
What does growth really mean for your business? And is it always the right goal? In this episode of Beyond the Numbers, Bev breaks down two very different paths: fast, headline-style growth vs. slow, steady, sustainable progress. You’ll explore why understanding your reason for growth is essential, how to avoid the trap of ego-led decisions, and the numbers that reveal whether growth is helping or hurting your business. Because not all growth is good growth.
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3 months ago
7 minutes 14 seconds

Beyond the Numbers with Bev Wakefield
Can I Afford to Hire? S01 E12
Can I Afford to Hire? It’s one of the most common questions business owners face. In this episode of Beyond the Numbers, Bev breaks down the numbers you need to look at before bringing someone new on board. You’ll explore what it really costs to hire, how to calculate your break-even point, and the revenue-per-employee benchmarks that matter. Plus, you'll get Bev’s five-point hiring checklist to help you decide if now’s the right time, or if it’s time to pause, pivot, or start smaller. This isn’t about hiring on hope. It’s about hiring with confidence.
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3 months ago
5 minutes 44 seconds

Beyond the Numbers with Bev Wakefield
Breaking the Owner Trap S01 E11
Most founders don’t realise they’re the biggest bottleneck in their business until burnout and stalled growth force them to face it. In this episode of Beyond the Numbers, Bev unpacks the Owner’s Trap: why being the hub of every decision hurts your business value and how to break free. You’ll discover the warning signs, real costs, and practical steps to delegate, systemise, and scale without you.
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3 months ago
6 minutes 7 seconds

Beyond the Numbers with Bev Wakefield
What The Chuff Does That Mean? S01 E10
Ever nodded through a finance meeting pretending to know what “EBITDA” means? You’re not alone. In this episode of Beyond the Numbers, Bev cuts through the jargon to decode the most confusing financial terms business owners face. You’ll learn what those acronyms and reports actually mean, like cash flow vs profit, accruals, VAT, and director’s loans, and why they matter for your pricing, planning, and peace of mind.  Because when you understand your numbers, you make better decisions and can lead with confidence. -- As Bev mentions, you can dive deeper into cash flow vs profit in Episode 1 here.
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4 months ago
21 minutes 55 seconds

Beyond the Numbers with Bev Wakefield
From a £200k Loss to Doing £7M | Lessons From Dean Jackson, HUUB S01 E09
What happens when innovation meets endurance? In this episode of Beyond the Numbers, Bev sits down with Dean Jackson, founder of the performance gear brand HUUB, for a conversation that goes deeper than just business. You’ll hear how Dean turned a passion for sport into a global brand trusted by Olympic champions, the mindset that carried him through uncertainty, and what it really takes to grow with grit. This one’s about staying the course, whether you’re building a business, breaking records, or both.
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4 months ago
42 minutes 6 seconds

Beyond the Numbers with Bev Wakefield
How to Lead Better by Prioritising Yourself S01 E08
It’s easy to focus on performance and forget the person driving it. In this episode of Beyond the Numbers, Bev takes a step back from finance to talk about something just as vital - your well-being. You’ll explore why personal health, energy, and support systems are essential to high performance, how to manage stress before it spirals, and why you need a personal performance plan as much as a business one. This is about building a business that works, without burning yourself out in the process.
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5 months ago
6 minutes 41 seconds

Beyond the Numbers with Bev Wakefield
The One-Page Plan Every Business Owner Needs S01 E07
Most business plans gather dust. This one fits on a single page, and actually gets used. In this episode of Beyond the Numbers, Bev walks you through how to create a simple, clear plan to keep you focused, track what really matters, and stay aligned with your goals. You'll learn how to set practical 12-month targets, monitor five key numbers, and make your plan part of your weekly rhythm, not just something you revisit once a year.
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5 months ago
4 minutes 20 seconds

Beyond the Numbers with Bev Wakefield
The Danger of Relying on One Big Client S01 E06
If too much of your income comes from one client, your business could be more fragile than it looks. In this episode of Beyond the Numbers, Bev explains why overreliance is risky and what you can do to fix it. You’ll learn how to create a healthier revenue mix, build a steady pipeline, and avoid being dependent on any one client, supplier, or strategy.
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5 months ago
6 minutes 40 seconds

Beyond the Numbers with Bev Wakefield
Why More Sales Won’t Fix a Broken Business S01 E05
More sales won’t save a broken business model. In this episode of Beyond the Numbers, Bev busts the “just sell more” myth and explains why chasing revenue without fixing your margins can do more harm than good. You’ll learn how to plug the profit leaks, spot your most valuable customers, and make simple tweaks that turn busy work into real profit, without burning out.
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5 months ago
5 minutes 39 seconds

Beyond the Numbers with Bev Wakefield
The Secret to Getting Paid On Time S01 E04
Getting paid shouldn’t be the hardest part of running a business. In this episode of Beyond the Numbers, Bev shows you how to take the stress out of late payments and keep your cash flow steady. You’ll learn how to set clear terms, follow up with confidence, and use simple tools to make sure you get paid on time, without the awkward chasing.
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5 months ago
5 minutes 31 seconds

Beyond the Numbers with Bev Wakefield