You hit the big revenue goals. You buy the car, upgrade the office, hit those £10k months, and still feel exactly the same. If more money was supposed to bring happiness, why does it so often come with stress, guilt, or emptiness? In this episode of Beyond the Numbers, Bev unpacks the psychology and science behind the link between income and happiness. You’ll hear real-life stories of business owners who earned more than ever but felt less fulfilled, and discover how to find your own Happiness Threshold. You'll learn practical ways to spend smarter, track your energy (not just your income), and build a business that funds joy, peace, and purpose - not burnout. Because the best ROI isn’t always revenue. Sometimes, it’s happiness.