We’re told that success is about pushing harder - longer hours, bigger goals, and never switching off. But what if the real win is building a business that gives you freedom, not burnout? In this episode of Beyond the Numbers, Bev sits down with Serena Humphrey, founder of The F Word, to explore what happens when hustle culture hits breaking point. From becoming head of finance for a £10 million company at just 22, to watching it collapse and taking the fall, Serena shares the raw truth behind the numbers. They dive into the emotional cost of overworking, the lessons learned from financial trauma, and the mindset shifts that helped Serena rebuild her life and business with purpose. You’ll hear how she created a new kind of success, one rooted in clarity, sustainability, and self-worth. If you’ve ever felt like you’re doing everything right but still running on empty, this episode will help you slow down, take stock, and build something that truly supports your future.