In this episode of Beyond the Numbers, Peter Ellse, CEO of Cosy Direct, shares how his company has carved out a unique space in the education sector by staying firmly rooted in purpose. He discusses how Cosy prioritises social impact alongside profitability, why he believes business leaders should think long-term and ethically, and how simplicity and efficiency can drive real innovation. Peter also reflects on the value of staying small and agile, the freedom that comes with debt-free growth, and how redefining what “success” looks like has shaped Cosy’s journey from day one.