What happens when innovation meets endurance? In this episode of Beyond the Numbers, Bev sits down with Dean Jackson, founder of the performance gear brand HUUB, for a conversation that goes deeper than just business. You’ll hear how Dean turned a passion for sport into a global brand trusted by Olympic champions, the mindset that carried him through uncertainty, and what it really takes to grow with grit. This one’s about staying the course, whether you’re building a business, breaking records, or both.