Better Business Outcomes

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Better Business Outcomes

Stephen and Sarah Waddington

18 episodes

2 weeks ago

Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025. They discuss: The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation. AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration...

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Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025. They discuss: The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation. AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration...

Show more...

Episodes (18/18)

Better Business Outcomes

Looking back in 2024 and forward to 2025

Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025. They discuss: The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation. AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration...

10 months ago

22 minutes

Better Business Outcomes

Johna Burke - Why measurement is key to the credibility of public relations in management

In this episode, Stephen Waddington discusses the measurement and performance management of public relations with Johna Burke, CEO, AMEC. They discuss: How data helps practitioners prove their value to senior leaders and gain credibility and influence in management. The importance of reliable, ethically sourced data, ensuring that data is properly vetted to maintain trust and integrity. How to use real-time data to manage the performance and effectiveness of public relations campaigns. ...

11 months ago

26 minutes

Better Business Outcomes

In this episode, hosts Sarah and Stephen Waddington cover key industry topics and share insights from recent events in management, public relations and communications. They discuss: Creative challenges in leadership and how to stay motivated as a director, including using practical tools such as the wheel of life.The latest Wadds Inc. research report for NewsWhip which explores the digital transformation of the communication function and the use of technology in corporate communications.A rec...

1 year ago

22 minutes

Better Business Outcomes

Nathalie Agnew – Bringing the world’s brands to Scotland and taking Scotland’s brands to the world

On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Nathalie Agnew, Managing Director of Muckle Media. They discuss: - Scotland as a buzzing, competitive PR hub delivering outcomes for global brands - Acquisitions and the need to consider cultural and values alignment, new capabilities, complementary offers and team footprint according to client need and the ambition for the business - The challenges and benefits of introducing a four-day we...

1 year ago

20 minutes

Better Business Outcomes

A podcast from India

Sarah and Stephen Waddington talk about the key themes from PRAXIS in Pune, India, and key media stories. Public relations practice is not currently part of the debate about AI within society. The PRCA says that needs to change and that it intends to lead the wayCulture, community and creativity was the topic of PRAXIS, one of the largest public relations conferences that takes place in India each yearThe abuse of power and influence within the creative industries continues to silence victims...

1 year ago

20 minutes

Better Business Outcomes

Better Business Outcomes is back!

Sarah and Stephen Waddington return with your favourite management communications and public relations podcast. · Socially Mobile, the not-for-profit PR school aimed at changing the leadership demographic of the industry, has launched a '25 for 2025' fundraising scheme. We’re looking for 25 leaders to donate £750 to help ensure we’re sustainable in 2025. · Both Sarah and Stephen spoke at the PRCA conference in London this week. It explored a range...

1 year ago

17 minutes

Better Business Outcomes

Clive Ormerod: Creating a fitter planet

On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Clive Ormerod, CEO of Les Mills International. They discuss: · Les Mills International’s mission to create a fitter planet. · Its new partnership with Adidas and how it is helping Les Mills to scale and also reach Gen Z. · Making diversity, equity and inclusion a mindset and a culture. · The biggest ...

2 years ago

25 minutes

Better Business Outcomes

Emma Thwaites: Inspiring organisations to innovate with data to improve society

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Emma Thwaites, Corporate Affairs Director, Open Data Institute. They discuss: How open data leads to better insights, decision making, innovation and societal impact Using open data to tell stories: ODI fuel poverty and food poverty data projects How organisations can build a data culture and best practice data infrastructure The impact of open data on the banking industry and improving access to sp...

2 years ago

24 minutes

Better Business Outcomes

Caroline Marrows: Speaking truth to power for those without power

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Caroline Marrows, Head of News at Citizens Advice. They discuss: · The role and origin of Citizens Advice in supporting people with issues related to legal, debt, consumer, and housing · Managing demand for services from the public, and insight from the media while maintaining high levels of customer satisfaction and quality outcomes ·&nbs...

2 years ago

16 minutes

Better Business Outcomes

Professor Lee Edwards: Building bridges between theory practice as a driver of innovation

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Lee Edwards, Professor of Strategic Communications and Public Engagement in the Department of Media and Communications at LSE. They discuss: · Whether public relations is a force for good or a means for organisations to corrupt the public conversation? · Environmental, Societal and Governance concerns as a mean of greenwashing but also a way...

2 years ago

21 minutes

Better Business Outcomes

Katie King: Understanding the potential of artificial intelligence

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes Katie King, the CEO of AI in Business. They discuss: · The potential of artificial intelligence as a tool to support marketing and public relations activity · The risk issues that business leaders should be concerned about in thinking about data and the application of AI · The UK as a centre of excellence for the de...

2 years ago

22 minutes

Better Business Outcomes

Tom Levitt: Building socially responsible companies that support their communities

On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tom Levitt, author of The Company Citizen and associate lecturer in sustainability for the University of West London’s Business School. They discuss: ● Leaders as people to follow and Frances Perkins as one of history’s lesser-known female trailblazers ● Delivering good at scale from a political, business and societal perspective and the positive and ...

2 years ago

21 minutes

Better Business Outcomes

Sarah Dewar: Leadership through humility and authenticity

On this episode of Better Business Outcomes, Sarah Waddington from Wadds Inc. welcomes Sarah Dewar from Mental Health Concern. They discuss: · How great leaders have humility and authenticity and see people holistically, not just as employees · Social network theory and the importance of relationships in the workplace · Rounded wellbeing strategies · What leaders should be thinking about in terms of t...

2 years ago

20 minutes

Better Business Outcomes

Alison Goldsworthy: It can physically hurt to change your mind

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes author and a practitioner and researcher in the sphere of polarisation, Alison Goldsworthy. They discuss: Why Alison started investigating polarisation after a she spoke out about a sexual assault that colleagues failed to recognise or acknowledge Technology is a factor in amplifying polarisation but it isn’t the trigger. It results from societal, political and cultural issuesPolarisation can make...

2 years ago

30 minutes

Better Business Outcomes

Tokunbo Ajasa-Oluwa: Youth empowerment and support in fulfilling potential

On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tokunbo Ajasa-Oluwa, CEO of national social mobility charity, Career Ready. They discuss: · Vulnerability as a trait of good leaders and the qualities embodied by the late Dame Anita Roddick DBE · Career Ready’s overarching mission in preparing young people facing barriers to education and employment for the world of work · The structural issue...

2 years ago

22 minutes

Better Business Outcomes

Dr Stephanie Hare: Are you using technology, or is it using you?

On this episode of Better Business Outcome, Stephen Waddington from Wadds Inc. welcomes author and geo-political risk researcher Dr Stephanie Hare. They discuss: · Why technology has such an outsized share of voice and the issues and the range of issues that it is blocking out of the news agenda · Why the enthusiasm and optimism that characterised the web in the eighties and nineties has given way to a much bleaker perspective · Regaining control of data a...

2 years ago

22 minutes

Better Business Outcomes

Jon Geldart: “The pale, male and stale days of the IOD are over”

On this episode of Better Business Outcome, Sarah Waddington from Wadds Inc. welcomes Jon Geldart, Director General for the Institute of Directors (IoD). They discuss: · Jon’s personal leadership journey and Sir Ernest Shackleton · The IoD as the home of diverse leadership talent and a place where better directors are made · The thorny business issues facing directors right now and Jon’s predictions for the year ah...

2 years ago

18 minutes

Better Business Outcomes

Welcome to Better Business Outcomes

Introducing a new podcast from Sarah and Stephen Waddington of Wadds Inc. Better Business Outcomes talks to leaders and senior communicators about the areas where you should be focusing to build personal and organisational resilience. This podcast for directors and management teams explores how public relations can support the creation of value through strategy planning, decision making, risk management and stakeholder engagement. Societal inequalities, the environment and cost...

3 years ago

1 minute