Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025. They discuss: The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation. AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration...
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Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025. They discuss: The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation. AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration...
Jon Geldart: “The pale, male and stale days of the IOD are over”
Better Business Outcomes
18 minutes
2 years ago
Jon Geldart: “The pale, male and stale days of the IOD are over”
On this episode of Better Business Outcome, Sarah Waddington from Wadds Inc. welcomes Jon Geldart, Director General for the Institute of Directors (IoD). They discuss: · Jon’s personal leadership journey and Sir Ernest Shackleton · The IoD as the home of diverse leadership talent and a place where better directors are made · The thorny business issues facing directors right now and Jon’s predictions for the year ah...
Better Business Outcomes
Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025. They discuss: The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation. AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration...
