Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025. They discuss: The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation. AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration...
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Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025. They discuss: The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation. AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration...
Tom Levitt: Building socially responsible companies that support their communities
Better Business Outcomes
21 minutes
2 years ago
Tom Levitt: Building socially responsible companies that support their communities
On this episode of Better Business Outcomes, Sarah Waddington CBE from Wadds Inc. welcomes Tom Levitt, author of The Company Citizen and associate lecturer in sustainability for the University of West London’s Business School. They discuss: ● Leaders as people to follow and Frances Perkins as one of history’s lesser-known female trailblazers ● Delivering good at scale from a political, business and societal perspective and the positive and ...
Better Business Outcomes
Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025. They discuss: The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation. AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration...
