Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025. They discuss: The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation. AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration...
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Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025. They discuss: The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation. AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration...
Alison Goldsworthy: It can physically hurt to change your mind
Better Business Outcomes
30 minutes
2 years ago
Alison Goldsworthy: It can physically hurt to change your mind
On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes author and a practitioner and researcher in the sphere of polarisation, Alison Goldsworthy. They discuss: Why Alison started investigating polarisation after a she spoke out about a sexual assault that colleagues failed to recognise or acknowledge Technology is a factor in amplifying polarisation but it isn’t the trigger. It results from societal, political and cultural issuesPolarisation can make...
Better Business Outcomes
Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025. They discuss: The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation. AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration...
