Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025. They discuss: The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation. AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration...
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Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025. They discuss: The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation. AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration...
Johna Burke - Why measurement is key to the credibility of public relations in management
Better Business Outcomes
26 minutes
11 months ago
Johna Burke - Why measurement is key to the credibility of public relations in management
In this episode, Stephen Waddington discusses the measurement and performance management of public relations with Johna Burke, CEO, AMEC. They discuss: How data helps practitioners prove their value to senior leaders and gain credibility and influence in management. The importance of reliable, ethically sourced data, ensuring that data is properly vetted to maintain trust and integrity. How to use real-time data to manage the performance and effectiveness of public relations campaigns. ...
Better Business Outcomes
Sarah and Stephen Waddington review some of the big issues in management and public relations over the past 12 months and look forward to 2025. They discuss: The Omnicom-Interpublic merger creates the largest marketing and public relations group. This will create opportunities for independent agencies as the merged entity focuses on cost efficiencies rather than innovation. AI in PR is overhyped. We need to see harder evidence of efficiency and effectiveness gains and better consideration...
