In this episode of AppCentric, we dive into the latest trends shaping creative app marketing strategies.
Join us as we celebrate recent wins and navigate challenges faced by our Creative Design Services CDS). We’ll analyze the implications of Adobe's ongoing legal issues and share valuable insights on avoiding UX pitfalls similar to those experienced by Sonos. Additionally, we explore advanced strategies for maximizing seasonal campaigns in the NFL and Premier League, as well as the evolving role of AI in crafting compelling copy for app marketing.
Tune in for expert insights and actionable takeaways that can elevate your app marketing game!
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The AppCentric Podcast is back with a fresh new look and an exciting lineup of topics!
In this latest episode, hosts Javier and Mike are joined by two of ConsultMyApp's (CMA) in-house experts Director of ASO, James Ventris, and Senior Mobile Marketing Consultant, Serhii Yelanskyi. The team delve into the latest trends and challenges in User Acquisition (UA) touching on topics such as Apple Search Ads (ASA) recent shift and how that affects marketers plus much more.
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Product is the new marketing, but what happens when product is potentially as individualized as marketing should be? In this captivating podcast, Auto Trader UK’s Principal Software Engineer, Jimmy Ray, with a background in game development and psychology behavior, unveils the secrets behind Auto Trader’s groundbreaking approach to personalized product experiences. Autotrader's pivotal role in the UK automotive industry, connecting thousands of stakeholders and boasting 3.3 million unique monthly app users, sets the stage for a discussion on treating each consumer as an individual amidst a sprawling ecosystem of dealers. Ray dives into Auto Trader's recent shift to a server-driven UI platform, empowering dynamic content adjustments based on user behavior and campaigns and driving real-time feedback and enhancements. The results? A revitalized app, heightened development efficiency, and deeper user engagement, all while empowering teams and benefitting dealership partners. Listen in for Ray’s advice on making the shift to server-driven UI, and download the Sustainable Growth Handbook for tangible tips on pairing product and marketing to drive personalized experiences and profitable growth.
CHAPTER TIMESTAMPS
00:00 - Intro
02:25 - Using data to inform strategy
08:24 - A different app experience for different users
24:31 - Advice on building a server-driven UI
27:40 - Sustainable growth Q&A
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Step into the world of marketing strategy with Carolyn Bao, VP of Marketing at AppsFlyer, as she delves into the intersection of data and decision-making with our host, Peggy Anne Salz. Inspired by Yuval Harari's "Sapiens," Carolyn shares captivating insights into how humans, like monkeys, weigh risk and reward—hinting at the primal instincts guiding our marketing choices. From reimagining attribution to championing the power of in-product analytics, Carolyn's dynamic perspective offers actionable advice for navigating the complexities of modern marketing. Join us for a whirlwind tour through the fast-paced realm of data-driven decision-making, and download the CMA Sustainable Growth Handbook for detailed insights into creating a consistent, holistic, and centralized data strategy.
CHAPTER TIMESTAMPS
00:00 - Intro
01:05 - Using data to inform the big picture
08:56 - Powering a 360 view
16:42 - Creating a cohesive tech stack
18:51 - What to really pay attention to
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Understanding your customers’ behaviors is not just a key to a seamless end-to-end customer journey, but also a direct path to growth. However, achieving this understanding requires a single source of truth shared by all teams in an organization. Collaboration is the key in today's market, and maximizing every dollar spent means combining product and marketing. It's a truth Mixpanel bakes into its brand DNA. Amy Hsuan, SVP of Global Customer & People Experience at Mixpanel—a powerful real-time analytics platform—joins our hosts Peggy Anne Salz and Ryoma Nelson, Managing Director at ConsultMyApp, to share how the company extracts the most value from its data with an unsiloed approach. She reveals how the brand's internal restructuring evolved its customer-centric capabilities, how Mixpanel employs product-led acquisition to power sustainable growth, and the one small step an organization can take now to make the most out of their data.
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First-party data might be marketers' golden ticket for growth—provided they have the tools to accurately collect and leverage it. In today’s post-privacy market, data looks different on every platform, and new channels sprout up daily with valuable spouts of information waiting to be tapped. It’s knowing how to maximize the data from each source that differentiates brands in 2024, shares Barak Witkowski, Chief Product Officer at AppsFlyer. Barak joins host Peggy Anne Salz on this episode of AppCentric. The pair discuss how to develop an ecosystem that not only measures first-party data but employs it to shape strategies throughout the funnel, from product and monetization decisions to ad network optimization. Listen now for Barak’s insights on growth differentiators, data clean rooms, and where marketers can grow with AI, and download the Sustainable Growth Handbook for a deeper look into how AppsFlyer helps brands drive growth through data-driven decision-making.
CHAPTER TIMESTAMPS
00:00 - Intro
00:40 - First-party data is the new oil
04:47 - Biggest brand growth make or break in 2024
08:34 - Where marketers can grow with AI
12:24 - AppsFlyer's differentiators
19:21 - Data clean rooms
21:27 - Turn on a candle or be a mirror
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Audience personas and preferences are constantly evolving, and so are customer engagement trends. The timing couldn't be better to discuss both as we draw on data from the latest Braze Annual Global Customer Engagement Review. Sam Miller—Lead Strategic Business Consultant at Braze, a leading customer engagement platform used by businesses for multichannel marketing—joins host Peggy Anne Salz on this episode of AppCentric. He lifts the lid on the report to share how companies can translate their data into profitable actions, the metrics linked to real value, and the high-performing "ACE" brands that are doing it best—leaning on automation to elevate their customer journeys and consistently generate higher revenue than their peers. Listen in for his invaluable insights and download the CMA Sustainable Growth Handbook to discover how marketers can unlock their data's full potential to inform sustainable growth.
CHAPTER TIMESTAMPS
00:00 - Intro
01:18 - Sam's responsibility at Braze and building roadmap
03:55 - CER: "in product", value metrics, and engaged customers
14:29- CER: ACE Brands
24:32 - Mobilizing data agility
30:30 - Focusing on sustainable growth
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Gaming app marketers may have perfected top-of-the-funnel UA. But now, they must evolve that approach to drive engagement, not just clicks. Fortunately, there are many overlapping techniques that non-gaming app marketers can learn from their gaming counterparts to drive positive results for their apps. In this episode, Mike Rhodes, CEO of award-winning app growth marketing agency ConsultMyApp, and Anh Nguyen, VP of Growth at Wolt, the on-demand delivery-you-anything giant with operations in 25 countries, discuss the valuable lessons that non-gaming apps can glean from gaming ones and how to blend the strengths of both sectors to achieve positive outcomes for your business. Alongside some sharp and quick-witted shop talk, Ahn and Mike share insights into the tech and talent required in both industries to assess engagement and measure incremental growth. Their tips and advice are also featured in the Sustainable Growth Handbook, a must-read for marketers focused on the entire customer journey, set to be released next month.
CHAPTER TIMESTAMPS
00:00 - Intro
02:40 - Sustainable marketing and product in gaming vs non-gaming
09:09 - A leaner, unconventional approach to marketing teams
15:48 - Find someone with a data mindset
18:27 - Tech and talent differences and similarities
23:05 - You need to measure engagement
26:32 - What does an engaged customer look like?
30:00 - What would Anh and Mike change if they could go back in time?
35:53 - Something small that had a big impact on retention
39:24 - How to properly select control groups
40:45 - A look into Anh's personal life
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