Is ASA Really a Friend? Rethinking App Store Acquisition in 2024

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App Marketing - AppCentric

ConsultMyApp

8 episodes

5 days ago

AppCentric is a podcast about all things mobile and app marketing. Created by the team at ConsultMyApp, a group of app marketers with experience supporting brands like Papa John’s, Grab, Deliveroo, and Macy’s, we bring you valuable perspectives from industry leaders and a few laughs along the way. Join Mike Rhodes, Founder of ConsultMyApp, and Javier Galen, Director of Professional Services, as they host discussions with expert consultants and guest marketers.

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Is ASA Really a Friend? Rethinking App Store Acquisition in 2024

App Marketing - AppCentric

1 hour 12 minutes 58 seconds

1 year ago

Is ASA Really a Friend? Rethinking App Store Acquisition in 2024

The AppCentric Podcast is back with a fresh new look and an exciting lineup of topics!

In this latest episode, hosts Javier and Mike are joined by two of ConsultMyApp's (CMA) in-house experts Director of ASO, James Ventris, and Senior Mobile Marketing Consultant, Serhii Yelanskyi. The team delve into the latest trends and challenges in User Acquisition (UA) touching on topics such as Apple Search Ads (ASA) recent shift and how that affects marketers plus much more.

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