Gaming app marketers may have perfected top-of-the-funnel UA. But now, they must evolve that approach to drive engagement, not just clicks. Fortunately, there are many overlapping techniques that non-gaming app marketers can learn from their gaming counterparts to drive positive results for their apps. In this episode, Mike Rhodes, CEO of award-winning app growth marketing agency ConsultMyApp, and Anh Nguyen, VP of Growth at Wolt, the on-demand delivery-you-anything giant with operations in 25 countries, discuss the valuable lessons that non-gaming apps can glean from gaming ones and how to blend the strengths of both sectors to achieve positive outcomes for your business. Alongside some sharp and quick-witted shop talk, Ahn and Mike share insights into the tech and talent required in both industries to assess engagement and measure incremental growth. Their tips and advice are also featured in the Sustainable Growth Handbook, a must-read for marketers focused on the entire customer journey, set to be released next month.
CHAPTER TIMESTAMPS
00:00 - Intro
02:40 - Sustainable marketing and product in gaming vs non-gaming
09:09 - A leaner, unconventional approach to marketing teams
15:48 - Find someone with a data mindset
18:27 - Tech and talent differences and similarities
23:05 - You need to measure engagement
26:32 - What does an engaged customer look like?
30:00 - What would Anh and Mike change if they could go back in time?
35:53 - Something small that had a big impact on retention
39:24 - How to properly select control groups
40:45 - A look into Anh's personal life
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