First-party data might be marketers' golden ticket for growth—provided they have the tools to accurately collect and leverage it. In today’s post-privacy market, data looks different on every platform, and new channels sprout up daily with valuable spouts of information waiting to be tapped. It’s knowing how to maximize the data from each source that differentiates brands in 2024, shares Barak Witkowski, Chief Product Officer at AppsFlyer. Barak joins host Peggy Anne Salz on this episode of AppCentric. The pair discuss how to develop an ecosystem that not only measures first-party data but employs it to shape strategies throughout the funnel, from product and monetization decisions to ad network optimization. Listen now for Barak’s insights on growth differentiators, data clean rooms, and where marketers can grow with AI, and download the Sustainable Growth Handbook for a deeper look into how AppsFlyer helps brands drive growth through data-driven decision-making.
CHAPTER TIMESTAMPS
00:00 - Intro
00:40 - First-party data is the new oil
04:47 - Biggest brand growth make or break in 2024
08:34 - Where marketers can grow with AI
12:24 - AppsFlyer's differentiators
19:21 - Data clean rooms
21:27 - Turn on a candle or be a mirror
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