Audience personas and preferences are constantly evolving, and so are customer engagement trends. The timing couldn't be better to discuss both as we draw on data from the latest Braze Annual Global Customer Engagement Review. Sam Miller—Lead Strategic Business Consultant at Braze, a leading customer engagement platform used by businesses for multichannel marketing—joins host Peggy Anne Salz on this episode of AppCentric. He lifts the lid on the report to share how companies can translate their data into profitable actions, the metrics linked to real value, and the high-performing "ACE" brands that are doing it best—leaning on automation to elevate their customer journeys and consistently generate higher revenue than their peers. Listen in for his invaluable insights and download the CMA Sustainable Growth Handbook to discover how marketers can unlock their data's full potential to inform sustainable growth.
CHAPTER TIMESTAMPS
00:00 - Intro
01:18 - Sam's responsibility at Braze and building roadmap
03:55 - CER: "in product", value metrics, and engaged customers
14:29- CER: ACE Brands
24:32 - Mobilizing data agility
30:30 - Focusing on sustainable growth
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