Product is the new marketing, but what happens when product is potentially as individualized as marketing should be? In this captivating podcast, Auto Trader UK’s Principal Software Engineer, Jimmy Ray, with a background in game development and psychology behavior, unveils the secrets behind Auto Trader’s groundbreaking approach to personalized product experiences. Autotrader's pivotal role in the UK automotive industry, connecting thousands of stakeholders and boasting 3.3 million unique monthly app users, sets the stage for a discussion on treating each consumer as an individual amidst a sprawling ecosystem of dealers. Ray dives into Auto Trader's recent shift to a server-driven UI platform, empowering dynamic content adjustments based on user behavior and campaigns and driving real-time feedback and enhancements. The results? A revitalized app, heightened development efficiency, and deeper user engagement, all while empowering teams and benefitting dealership partners. Listen in for Ray’s advice on making the shift to server-driven UI, and download the Sustainable Growth Handbook for tangible tips on pairing product and marketing to drive personalized experiences and profitable growth.
CHAPTER TIMESTAMPS
00:00 - Intro
02:25 - Using data to inform strategy
08:24 - A different app experience for different users
24:31 - Advice on building a server-driven UI
27:40 - Sustainable growth Q&A
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