Rory Sutherland, Vice Chairman of Ogilvy UK, and Elfried Samba, CEO and Co-Founder of Butterfly Effect and former Global Head of Social at Gymshark, explore the hidden blocks that slow teams down, from flawed strategies to missed cultural signals and outdated thinking.
Each episode breaks down a real challenge through the lens of behavioural science, digital strategy, and lived experience. Through conversations with industry pioneers and creative thinkers, they unpack why teams fail and reveal secrets for driving progress.
Joined by guests who’ve built, rebuilt, or reimagined entire industries, Rory and Elfried challenge assumptions, unpack failure, and explore what moves the needle.
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How did the richest people on the planet make their billions? Make up your minds whether you think they are good, bad or just another billionaire.
Good Bad Billionaire is the podcast that analyses the minds, motives and money of some of the world's wealthiest individuals. The BBC’s Business Editor, Simon Jack, and journalist and author Zing Tsjeng explore the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. From iconic celebrities and secretive CEOs to sporting legends and titans of technology, we find out how they made their money, and then it’s over to you to decide what you think. Get in touch by email and let us know! The contact details are at the end of these show notes.
Ever wondered how Taylor Swift went from country singer to money-spinner? How Amazon boss Jeff Bezos came to launch one of the biggest corporations of the internet age? And how six-time NBA champion Michael Jordan made his fortune with Nike? Trawl through the archives to find out how Selena Gomez went from a child Disney star to a mega-magnate of makeup and how Martha Stewart, the “original lifestyle influencer” became one of the most successful women in business. We explore the life of British inventor Sir James Dyson and learn about some of the big names behind Minecraft, Marvel, WWE and the ultimate reality TV show – Big Brother.
In a special season, we have also told the stories of the pioneers who helped build the United States of America: the world’s first billionaire John D Rockefeller, motor magnate Henry Ford, the aviator and filmmaker Howard Hughes, Walmart founder Sam Walton, and Hetty Green - once dubbed “The Witch of Wall Street”.
Join us on a global journey, discovering all we can about some of the richest people on the planet. In the United States, there are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. Hear about billionaires in Russia, China, New Zealand, India, Nigeria and the UK.
Exploring the lives of Oprah Winfrey, Bill Gates, Rupert Murdoch, El Chapo, Narayana Murthy and Kim Kardashian, this podcast paints a vivid picture of business, entrepreneurship, capitalism and how our world really works. Discover how the likes of Jerry Seinfeld, Peter Jackson, Doris Fisher and George Soros came to join the billionaires' club. Learn how Tiger Woods went from a child golfing prodigy to the world’s highest paid athlete, how a communist mime artist became the boss of fashion house Prada and how Russian oligarch Roman Abramovich came to buy an English football club. Find out how Mukesh Ambani became Asia’s richest person, and how Patrice Motsepe became the first black billionaire in a post-apartheid South Africa. Plus, we examine some of the biggest names behind the technology shaping our world – the founders of TikTok, Google, ChatGPT, Alibaba and Bumble.
It's not just how billionaires made their money; it's what they did with it next.
So, what do you think? Make up your own mind. Are they good, bad, or just another billionaire? Let us know your thoughts, and we may include your comments and suggestions in a future episode. If you do not wish for your comments, first name or location of comment to be read out, please say that in your email or message, or mark it confidential.
Email goodbadbillionaire@bbc.com or drop us a text or WhatsApp to +1 (917) 686-1176.
To find out more about the show and read our privacy notice, visit www.bbcworldservice.com/goodbadbillionaire
HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.
‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.
