In this episode of Voices of Revenue, Alicia sits down with Deidre Hudson — GTM strategist, marketing disruptor, and bold leader — to rethink what go-to-market truly means today. Deidre shares why she rejects MQLs, how customer-first marketing is reshaping B2B, and why curiosity is one of the most underrated leadership superpowers. She opens up about building psychological safety, aligning teams with data and transparency, and her philosophy of “critique in private, celebrate in public....
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In this episode of Voices of Revenue, Alicia sits down with Deidre Hudson — GTM strategist, marketing disruptor, and bold leader — to rethink what go-to-market truly means today. Deidre shares why she rejects MQLs, how customer-first marketing is reshaping B2B, and why curiosity is one of the most underrated leadership superpowers. She opens up about building psychological safety, aligning teams with data and transparency, and her philosophy of “critique in private, celebrate in public....
In this episode of Voices of Revenue, Alicia sits down with Deidre Hudson — GTM strategist, marketing disruptor, and bold leader — to rethink what go-to-market truly means today. Deidre shares why she rejects MQLs, how customer-first marketing is reshaping B2B, and why curiosity is one of the most underrated leadership superpowers. She opens up about building psychological safety, aligning teams with data and transparency, and her philosophy of “critique in private, celebrate in public....
We’re excited to kick off the new season of Voices of Revenue with Alicia Brocal as our host! Christina Garnett, fractional Chief Customer Officer, joins us to discuss her vision on customer care and how she enhances customer satisfaction and build strong, lasting relationships. Key Topics:Understanding your customer persona and buyer profile for deeper, more effective engagement.Human Touch vs. AI: Exploring the limitations of AI in customer interactions and the importance of maintain...
What are the essential elements needed to drive the best-performing sales team? In this episode of Voices of Revenue, Alicia Brocal, Revenue Operations at Think Revops, sits down with Dustyn Smith, Co-Founder and CRO at Hemodata. Dustyn shares his insights from years of experience in sales leadership and enablement, discussing the importance of finding the right team, creating a clear plan, and ensuring team buy-in and execution. He emphasizes that success is a byproduct of following a...
Learning directly from the pioneers, the ones who are sculpting the SaaS sector: this is the mission of our podcast 'Voices of Revenue'. And Speaking about game changers in Revenue strategy, who better than Pete Crosby? Pete Crosby, CEO and Cofounder at Revelesco, brings us his vision on the most essential strategy of all: how orchestrate the message based on the Buyer Journey. Discover in our 3rd episode all the details about his framework and how is so important to master your...
In our second episode, we talk with Emmanuel Dollé, Chief Revenue Officer at ETX-Majelan, leader in auto mobility and chairman at his own investment fund, "Leap Invest" Along with his new project at the head of the revenue strategy at ETX-Majelan, Emmanuel has become an expert in managing sales and marketing teams after leading direction positions in major tech company such as Meta and Google. Without forgetting his 11 years at Renault where he started performing marketing strategies fo...
The first episode of Voices of Revenue starts with a very special guest: Lisa Vecchio, VP Marketing at Aircall. In her career we find big logos such as Forrester, Hootsuite, Expedia Group among others. Definitely, She knows really well how to change the status quo and being always herself 😎 In "Making Impact at Scale", you can hear everything about: 👉 Lisa’s career growth story 👉 Her experience making impact on different types of business (startup, scaleups and enterprise comp...
In this episode of Voices of Revenue, Alicia sits down with Deidre Hudson — GTM strategist, marketing disruptor, and bold leader — to rethink what go-to-market truly means today. Deidre shares why she rejects MQLs, how customer-first marketing is reshaping B2B, and why curiosity is one of the most underrated leadership superpowers. She opens up about building psychological safety, aligning teams with data and transparency, and her philosophy of “critique in private, celebrate in public....
