In this episode of Voices of Revenue, Alicia sits down with Deidre Hudson — GTM strategist, marketing disruptor, and bold leader — to rethink what go-to-market truly means today. Deidre shares why she rejects MQLs, how customer-first marketing is reshaping B2B, and why curiosity is one of the most underrated leadership superpowers. She opens up about building psychological safety, aligning teams with data and transparency, and her philosophy of “critique in private, celebrate in public....
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In this episode of Voices of Revenue, Alicia sits down with Deidre Hudson — GTM strategist, marketing disruptor, and bold leader — to rethink what go-to-market truly means today. Deidre shares why she rejects MQLs, how customer-first marketing is reshaping B2B, and why curiosity is one of the most underrated leadership superpowers. She opens up about building psychological safety, aligning teams with data and transparency, and her philosophy of “critique in private, celebrate in public....
Voices of Revenue - Episode 1 - Making Impact at Scale with Lisa Vecchio
Voices of Revenue by Think RevOps
15 minutes
1 year ago
Voices of Revenue - Episode 1 - Making Impact at Scale with Lisa Vecchio
The first episode of Voices of Revenue starts with a very special guest: Lisa Vecchio, VP Marketing at Aircall. In her career we find big logos such as Forrester, Hootsuite, Expedia Group among others. Definitely, She knows really well how to change the status quo and being always herself 😎 In "Making Impact at Scale", you can hear everything about: 👉 Lisa’s career growth story 👉 Her experience making impact on different types of business (startup, scaleups and enterprise comp...
Voices of Revenue by Think RevOps
In this episode of Voices of Revenue, Alicia sits down with Deidre Hudson — GTM strategist, marketing disruptor, and bold leader — to rethink what go-to-market truly means today. Deidre shares why she rejects MQLs, how customer-first marketing is reshaping B2B, and why curiosity is one of the most underrated leadership superpowers. She opens up about building psychological safety, aligning teams with data and transparency, and her philosophy of “critique in private, celebrate in public....
