In this episode of Voices of Revenue, Alicia sits down with Deidre Hudson — GTM strategist, marketing disruptor, and bold leader — to rethink what go-to-market truly means today. Deidre shares why she rejects MQLs, how customer-first marketing is reshaping B2B, and why curiosity is one of the most underrated leadership superpowers. She opens up about building psychological safety, aligning teams with data and transparency, and her philosophy of “critique in private, celebrate in public....
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In this episode of Voices of Revenue, Alicia sits down with Deidre Hudson — GTM strategist, marketing disruptor, and bold leader — to rethink what go-to-market truly means today. Deidre shares why she rejects MQLs, how customer-first marketing is reshaping B2B, and why curiosity is one of the most underrated leadership superpowers. She opens up about building psychological safety, aligning teams with data and transparency, and her philosophy of “critique in private, celebrate in public....
Creating psychological safety with your customers with Christina Garnett
Voices of Revenue by Think RevOps
31 minutes
11 months ago
Creating psychological safety with your customers with Christina Garnett
We’re excited to kick off the new season of Voices of Revenue with Alicia Brocal as our host! Christina Garnett, fractional Chief Customer Officer, joins us to discuss her vision on customer care and how she enhances customer satisfaction and build strong, lasting relationships. Key Topics:Understanding your customer persona and buyer profile for deeper, more effective engagement.Human Touch vs. AI: Exploring the limitations of AI in customer interactions and the importance of maintain...
Voices of Revenue by Think RevOps
In this episode of Voices of Revenue, Alicia sits down with Deidre Hudson — GTM strategist, marketing disruptor, and bold leader — to rethink what go-to-market truly means today. Deidre shares why she rejects MQLs, how customer-first marketing is reshaping B2B, and why curiosity is one of the most underrated leadership superpowers. She opens up about building psychological safety, aligning teams with data and transparency, and her philosophy of “critique in private, celebrate in public....
