Send us a textUp-Close with Chin Teik: Rethink5R for Communicating ChangePeople don't fear change but the unknown that comes with change. Any organization change begins with changing every brain, because change is associated with threat to the brain. SCARF represents the 5 domains impacted by threat in the brain. SCARF is Status, Certainty, Autonomy, Relatedness, Fairness. 5R includesReasonResultRoleRoadmapResourceThe 5R reduces the fear of the unknown, a sense of no-choice, unfairness, and e...
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