The Return of Live Events: Planning For Success | Episode 27
Face-to-face events can be a great way to generate new meetings and network with potential new clients. However, events are not a golden ticket and simply 'showing up' will not guarantee success.
Planning is crucial and in order to make the most of an event, companies need to do their homework long before the event commences. This episode gives a framework you can use to plan for live event success.
Get In Touch: www.danielmurraymarketing.com
What To Do When Your Leads Aren't Converting | Episode 26
Lots of leads coming in but no closed deals? This episode will get you back on track.
Get In Touch: www.danielmurraymarketing.com
Omnichannel Marketing: What To Consider | Episode 25
Omnichannel marketing is all about making sure a customer's interaction with a brand is consistent and seamless. There are things to consider before adding spend and resources to an omnichannel strategy.
Get in touch: www.danielmurraymarketing.com
Cold Emails That Work | Episode 24
Cold outreach is hard. Lead generation is hard. Demand generation is hard. Here are some secrets I've learned from sending ten years of trying to get prospects to engage with cold marketing emails.
Get in touch: https://www.danielmurraymarketing.com/
Summary
Bounce Rate Versus Exit Rate & How To Calculate Both | Episode 23
Get in Touch at www.danielmurraymarketing.com
Useful Resources
ttps://www.optimizely.com/optimization-glossary/bounce-rate/
https://www.wordstream.com/blog/ws/2016/04/07/reduce-bounce-rate
Summary
Your leads-to-close ratio represents the number of sales you made compared to the number of leads you began with. To calculate this listen to this short podcast. (Calculation explainer starts at approx 43 seconds in).
Thanks to a UK Start-Up Listener for the inspiration for this explainer episode.
Get In Touch: www.danielmurraymarketing.com
Summary
Mentoring can transform how business leaders achieve their goals. However, mentees often struggle to get the most value from their hired consultant. This episode gives real advice on how to maximize the relationship between mentor and mentee.
Get in Touch at www.danielmurraymarketing.com
Thanks for listening.
Episode 20
Lead generation and demand generation may sound the same, but these two strategies can help your business in different ways. Listen to unpack exactly how.
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Outsourcing Digital Marketing : Should You Do It?
Are you on the fence about outsourcing some or all of your marketing function? This podcast will clear things up for you.
Get In Touch: www.danielmurraymarketing.com
Pricing is one of the most important growth levers in your business. In this podcast I'll look at how to use pricing structuring to plan B2B SaaS pricing strategy to fit your market.
Get In Touch: danielmurraymarketing.com
Webinars can be a huge source of leads for the business pipeline.
But..... before you spend your cash or time on your next webinar live, listen to some important thoughts on how to set it up for success.
Get In Touch: www.danielmurraymarketing.com
When it comes to content marketing, a hot topic of debate is the value of gating content. In this episode, I'll be giving my view on the subject.
Contact: www.danielmurraymarketing.com
Ideal Customer Profile: 5 Mistakes to Avoid | Episode 15
ICP (ideal customer profile) is about understanding who your audience is and how to speak to them.
However, it's easier than you think to make these costly mistakes.
Contact: www.danielmurraymarketing.com
Chapters:
1. Buyers or Users?
2. Share the personas.
3. Too many.
4. Negative Personas
5. Making things up.
Show notes and resources:
www.leadfeeder.com/blog/saas-lead-generation-create-ideal-customer-profile/#gref
https://blog.hubspot.com/customers/ideal-customer-profiles-and-buyer-personas-are-they-different
The Freemium Business Model: An Introduction | Episode 14
Many companies use freemium models, including Spotify, Dropbox, Hinge, Slack, Asana, use the freemium model to capture users and convert them into paying customers by giving away their products for free. This episode takes a look at freemium and unpacks why so many companies are using it as a successful business model.
Chapters:
Get In Touch: danielmurraymarketing.com
Resources:
https://blog.hubspot.com/service/freemium
https://www.appcues.com/blog/best-freemium-upgrade-prompts
Harvardbusinessreview.org
Account-Based Marketing or ABM is one of the most impactful marketing strategies marketers can leverage to convert high-value accounts into paying clients. This episode unpacks why you should be thinking about an account-based route to market to acquire that next big enterprise customer.
Chapters
1. What is ABM?
2. How is it different from traditional marketing?
3. The 3 AMB routes
4. The steps to implement a converting ABM strategy
5. Wrap up and final thoughts.
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The 90 Second SaaS Marketing Consultancy Series #3 | UnTapped Ep 12
In this episode, I address a famous Email Marketing 'Rule' and explain why it's a little bit crazy.
There are a lot of 'must know rules' out there but knowing this before you start your next email campaign can help you improve the effectiveness of your emails. Always check the data before committing time and resources to a marketing campaign.
Do you know anyone who swears by this 'famous rule'? If so make sure to share episode this with them.
- Daniel
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Do you know exactly how many leads marketing needs to send sales to grow your business?
Too many companies get bogged down with an overload of poor sales leads. Sales will always push marketing to “get more leads” and marketing will always push sales to “close the leads it sends over”.
This podcast will help you:
Contact:
Must-Know SaaS Metrics | CAC and CLV | Episode 10
In a marketing landscape where performance and productivity are everything. There are two key metrics that can help determine the health of a SaaS subscription business:
I’ll episode I’ll explore how you can use both to better understand performance at a business level.
Got Questions?
Then get in touch over at www.danielmurraymarketing.com
Chapters.
References and Resources
https://www.xandermarketing.com/saas-marketing/
https://www.chargebee.com/blog/saas-metric-customer-life-time-cltv/
https://neilpatel.com/blog/customer-acquisition-cost/
https://www.youtube.com/watch?v=orzsmq2_oXU
https://www.saastock.com/wp-content/uploads/2020/02/SaaS-Marketing-eBook.pdf
-Ends -
Growth Success Story: Tinder | Episode 9
How Tinder sparked record-breaking growth with referral marketing and subtlety embraced an early product-led growth method to spike customer usage rates.
Chapters
1. Background
2. The Online Dating Market
3. Referrals, Early in the marketing journey
4. Positioning and Customer Psychology
5. Turning Addition Into Adoption
6. Continuous Growth
7. Monetisation
8. Pandemic Growth
9. Recap and Conclusion
Get in Touch: www.danielmurraymarketing.com
Full Article: https://www.danielmurraymarketing.com/free-marketing-resources/growth-marketing-tinder
References and Resources
https://www.referralcandy.com/blog/tinder-marketing-strategy/
https://digital.hbs.edu/platform-digit/submission/tinder-growing-the-critical-mass/
https://benchhacks.com/growthstudies/tinder-growth-hacks.htm
https://growthhackers.com/growth-studies/what-ignited-tinders-explosive-growth
https://en.wikipedia.org/wiki/Tinder_(app)
https://parantap.com/tinders-first-year-growth-strategy
http://www.businessinsider.com/jmp-securities-analyst-note-on-tinder-2015-4?r=UK&IR=T
https://techcrunch.com/2015/09/09/tinders-super-like-says-more-than-a-simple-right-swipe/
http://www.businessinsider.com/tinders-alternatives-dating-apps-hookup-2016-11
The 90 Second SaaS Marketing Consultancy Series #2 (extended version)
Free SaaS Marketing Consultancy| in less than 90 seconds
#2 This episode looks at the key types of leads in SaaS and how to define them.
Introduction
So, I’m cheating on this 90-second series episode but it’s for good reason by adding a little bit of extra time to set this episode up. I want to share with you a snippet of context from my own experience in learning the language of SaaS.
Question?
How can you speak to customers and generate leads without out speaking the SaaS language?
This 90-second episode explains through some key definitions you’ll encounter in SaaS and what they mean.
Chapters.
1. Introduction and background to some SaaS challenges
2. Marketing Qualified Lead (MQL)
3. Sales Qualified Lead (SQL)
4. Product Qualified Lead (PQL)
5. Service Qualified Lead
6. Summary
Get in Touch: www.danielmurraymarketing.com
Show Notes and Resources:
https://blog.incisive-edge.com/blog/saas-lead-generation-beginners-guide
https://blog.hubspot.com/service/saas-metrics