The 90 Second SaaS Marketing Consultancy Series #2 (extended version)

Free SaaS Marketing Consultancy| in less than 90 seconds

#2 This episode looks at the key types of leads in SaaS and how to define them.

Introduction

So, I’m cheating on this 90-second series episode but it’s for good reason by adding a little bit of extra time to set this episode up. I want to share with you a snippet of context from my own experience in learning the language of SaaS.

Question?

How can you speak to customers and generate leads without out speaking the SaaS language?

This 90-second episode explains through some key definitions you’ll encounter in SaaS and what they mean. 

Chapters.

1. Introduction and background to some SaaS challenges

2. Marketing Qualified Lead (MQL)

3. Sales Qualified Lead (SQL) 

4. Product Qualified Lead (PQL)

5. Service Qualified Lead 

6. Summary 

Get in Touch: www.danielmurraymarketing.com

Show Notes and Resources: 

https://blog.incisive-edge.com/blog/saas-lead-generation-beginners-guide

https://blog.hubspot.com/service/saas-metrics