Must Know SaaS Metrics for your Business Strategy | CAC and CLV

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Untapped Marketing

Daniel Murray

28 episodes

2 days ago

Listen Now for Free Marketing Consultancy & much more. Untapped Marketing brings you a fresh view on the latest trends in marketing, business and SaaS. Making Marketing Accessible for everyone.

Marketing

Business

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All content for Untapped Marketing is the property of Daniel Murray and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Listen Now for Free Marketing Consultancy & much more. Untapped Marketing brings you a fresh view on the latest trends in marketing, business and SaaS. Making Marketing Accessible for everyone.

Marketing

Business

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Must Know SaaS Metrics for your Business Strategy | CAC and CLV | Episode 10

Untapped Marketing

11 minutes 57 seconds

4 years ago

Must Know SaaS Metrics for your Business Strategy | CAC and CLV | Episode 10

Must-Know SaaS Metrics | CAC and CLV | Episode 10

In a marketing landscape where performance and productivity are everything. There are two key metrics that can help determine the health of a SaaS subscription business:

Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)

I’ll episode I’ll explore how you can use both to better understand performance at a business level.

Got Questions?

Then get in touch over at www.danielmurraymarketing.com

Chapters.

Why you need metrics in your commercial plan
Breaking down those metrics
Customer Acquisition Cost (CAC)
How to calculate CAC
Customer Lifetime Value (CLV)
Calculating CLTV
3:1 Rule of Thumb
Key Takeaway

References and Resources

https://www.xandermarketing.com/saas-marketing/

https://www.chargebee.com/blog/saas-metric-customer-life-time-cltv/

https://neilpatel.com/blog/customer-acquisition-cost/

https://www.youtube.com/watch?v=orzsmq2_oXU

https://www.saastock.com/wp-content/uploads/2020/02/SaaS-Marketing-eBook.pdf

-Ends -