Growth Success Story | Tinder

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Untapped Marketing

Daniel Murray

28 episodes

2 days ago

Listen Now for Free Marketing Consultancy & much more. Untapped Marketing brings you a fresh view on the latest trends in marketing, business and SaaS. Making Marketing Accessible for everyone.

Marketing

Business

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All content for Untapped Marketing is the property of Daniel Murray and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Listen Now for Free Marketing Consultancy & much more. Untapped Marketing brings you a fresh view on the latest trends in marketing, business and SaaS. Making Marketing Accessible for everyone.

Marketing

Business

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Growth Success Story | Tinder | Episode 9

Untapped Marketing

21 minutes 49 seconds

4 years ago

Growth Success Story | Tinder | Episode 9

Growth Success Story: Tinder | Episode 9

How Tinder sparked record-breaking growth with referral marketing and subtlety embraced an early product-led growth method to spike customer usage rates.

Chapters

1. Background

2. The Online Dating Market

3. Referrals, Early in the marketing journey

4. Positioning and Customer Psychology

5. Turning Addition Into Adoption

6. Continuous Growth

7. Monetisation

8. Pandemic Growth

9. Recap and Conclusion

Get in Touch: www.danielmurraymarketing.com

Full Article: https://www.danielmurraymarketing.com/free-marketing-resources/growth-marketing-tinder