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TikTok Shop Secrets with Fernando Campos
Fernando Campos
15 episodes
15 hours ago
Welcome to TikTok Shop Secrets, the podcast for eCommerce founders, marketers, and operators ready to scale fast and win big on TikTok Shop. I'm Fernando Campos — Co-Founder of MarketplaceOps and HiveHQ, & operator of a $40M/year supplement brand portfolio. After exiting an Amazon brand and building tools for 7- and 8-figure sellers, I’ve shifted my focus to where the biggest opportunity is today: TikTok Shop. Each episode, I’ll break down real strategies, frameworks, and insider insights to drive millions in revenue across TikTok. Subscribe and unlock the secrets to scaling on TikTok Shop.
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Entrepreneurship
Business
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All content for TikTok Shop Secrets with Fernando Campos is the property of Fernando Campos and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to TikTok Shop Secrets, the podcast for eCommerce founders, marketers, and operators ready to scale fast and win big on TikTok Shop. I'm Fernando Campos — Co-Founder of MarketplaceOps and HiveHQ, & operator of a $40M/year supplement brand portfolio. After exiting an Amazon brand and building tools for 7- and 8-figure sellers, I’ve shifted my focus to where the biggest opportunity is today: TikTok Shop. Each episode, I’ll break down real strategies, frameworks, and insider insights to drive millions in revenue across TikTok. Subscribe and unlock the secrets to scaling on TikTok Shop.
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Entrepreneurship
Business
Episodes (15/15)
TikTok Shop Secrets with Fernando Campos
The Secret Affiliate Software Powering Brands with 1,000+ TikTok Videos a Day

In this video, I’ll break down the exact system behind the fastest-scaling TikTok Shop brands:✅ How to build momentum with unlimited affiliate campaigns✅How to target creators who actually convert✅How automated follow-ups double your posts (and ROI)✅How creative briefs and retention systems keep creators posting✅ How top brands turn one-time creators into full-time sellersThis is the real playbook behind the brands dominating TikTok Shop right now.

We built it to solve our own pain points — and it now powers hundreds of brands doing 6 to 7 figures in GMV each month.

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1 day ago
8 minutes 43 seconds

TikTok Shop Secrets with Fernando Campos
How This Pet Brand 10X’d in 6 Months

TikTok Shop Secrets - How JoySpring 10X’d in 6 Months on TikTok Shop

Join Fernando Campos as he sits down with Jason Pratt, founder and CEO of JoySpring, a kids’ wellness brand built from his family’s search for clean, plant-based solutions. What started as a single Amazon product turned into a multi–7 figure brand — and TikTok Shop has now become one of its biggest growth engines.

In this episode, Jason reveals how he went from drop-shipping on eBay to scaling JoySpring into a powerhouse brand on TikTok Shop. They talk about what it really takes to win on TikTok — from 50% creator commissions and stockouts to mastering creator relationships and using Discord to scale. Whether you sell supplements, pet products, or lifestyle brands, this episode is packed with insights on how to go from zero to millions in sales — faster than you think.

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1 week ago
40 minutes 19 seconds

TikTok Shop Secrets with Fernando Campos
How I Went From Broke to Building a $40M eCommerce Empire

In this video, I’m sharing the full story of how I went from quitting a six-figure tech job and driving Uber at night…to building a portfolio of supplement brands doing over $40M a year, with more than $500K a month on TikTok Shop.

You’ll see:🚀The moment I decided to quit my job and bet on myself💡 How we pivoted from a failing Shopify brand to our first Amazon success 📦 The product that took us from zero to $2.3M in nine months💸 The hard lessons from chasing revenue instead of profit🧠 How those failures led to building HiveHQ, the first profit dashboard for TikTok Shop sellers

This is the real story behind the wins — every late night, wrong turn, and lucky break that built the foundation for everything I do today.

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1 week ago
8 minutes 16 seconds

TikTok Shop Secrets with Fernando Campos
TikTok Shop Black Friday & Cyber Monday 2025: The Ultimate Seller Guide

TikTok Shop Black Friday & Cyber Monday 2025: The Ultimate Seller Guide

In this video, I break down everything you need to do to crush Black Friday and Cyber Monday on TikTok Shop — from campaign setup to ad strategy, fulfillment, and creator motivation.

You’ll learn:
- How to join the official TikTok BFCM and Flash Sale campaigns (and why they drive 90% of the volume)
- The FBT shipping cutoff and how to prepare your inventory for the surge
- How to use GMV Max, GMV Max Delivery, and Creative Boost to scale profitably
 - Why bundles and variant optimization can double your AOV this season
 - How to motivate creators with contests and short-term incentives that actually work

This is the exact checklist we’re using across our 8-figure brands to dominate BFCM 2025 — and the playbook every serious TikTok Shop seller should be running right now.

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3 weeks ago
12 minutes 1 second

TikTok Shop Secrets with Fernando Campos
Here's How Smart Amazon Sellers Scale On TikTok Shop In 2025

In this video, I show how smart Amazon sellers should scale on TikTok Shop in 2025 by treating affiliates as the new keywords, flooding the feed with content velocity, and aligning TikTok discovery with Amazon rankings and branded searches.

I walk through the exact playbook we use across multiple brands doing over 500K/month on TikTok Shop, including creator outreach, retention systems, contests, incentives, and scripts that replicate winning angles at scale.

You’ll see why incentives outperform discounts, how to engineer daily shoppable video volume, and how TikTok spillover boosts Amazon organic rank, margins, and true profit beyond GMV.

I also detail profit tracking workflows, margin-by-SKU monitoring, and automation with HiveHQ to cut waste, double profit, and build a creator-led acquisition engine that compounds across TikTok and Amazon.

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3 weeks ago
8 minutes 6 seconds

TikTok Shop Secrets with Fernando Campos
Top 10 TikTok Shop Questions Every Brand Is Asking in 2025

Are you launching or scaling your brand on TikTok Shop? In this video, Fernando Campos (founder of Hive HQ and $40M brand operator) answers the top 10 TikTok Shop questions every seller asks—covering mistakes to avoid, sampling strategies, affiliate management, ad budgets, and more.

Learn how to drive sales, build creator relationships, and scale your TikTok Shop profitably. If you want to grow and scale on TikTok Shop in 2025, watch the video!

📤 Want a copy of the TikTok Shop 90-Day Roadmap (with all the milestones, KPIs, and action steps)? Download it free here: https://forms.hivehq.ai/90-day-roadmap/

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3 weeks ago
10 minutes 34 seconds

TikTok Shop Secrets with Fernando Campos
How to Go From $0 to $100K on TikTok Shop (in the First 90 Days)

In this video, I reveal my proven 90-day roadmap for going from $0 to $100K on TikTok Shop, sharing the exact milestones and KPIs that helped my brands generate over $500K per month.

📥 Want a copy of the TikTok Shop 90-Day Roadmap (with all the milestones, KPIs, and action steps)? Download it free here: https://hivehq.ai/90-day-roadmap/

I walk you through the foundation phase, showing how to optimize product listings, sample top SKUs, and recruit creators to build early social proof and shoppable videos.

You’ll learn how to scale with affiliate outreach, set effective commission rates, and leverage retainer creators for consistent content and testing, all while tracking units sold, video output, and ROI.

I also break down month-by-month strategies for optimizing, systematizing, and scaling your TikTok Shop brand, including actionable steps for creator management, ad campaigns, and building a repeatable system for growth.

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1 month ago
8 minutes 4 seconds

TikTok Shop Secrets with Fernando Campos
How This Moringa Brand Went Viral with Guest Alex Bonilla

Join Fernando Campos as he sits down with Alex Bonilla, founder of Pura Vida Moringa, a modern wellness brand built entirely around the moringa superleaf.

In this episode, Alex shares how he went from discovering moringa at a farmers’ market to building a 7–8 figure brand, and how TikTok Shop has become a key driver of growth.

They talk about the challenges of launching on TikTok Shop, the “cold start” problem every brand faces, and the strategies Alex used to go from zero to 1,000+ sales. Whether you’re selling supplements, wellness products, or any e-commerce brand, Alex’s story is packed with lessons you can apply right now.

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1 month ago
42 minutes 29 seconds

TikTok Shop Secrets with Fernando Campos
How Big Brands Scale TikTok Shop (From 0 to 1,000 Videos a Day)

In this video, I reveal how top brands scale their TikTok Shop from zero to 1,000 videos a day using automation and affiliate workflows.

I break down the five key reasons why automation supercharges TikTok Shop growth, including content velocity, creator outreach, and smart follow-ups.

You’ll discover proven systems for managing creators, tracking GMV, and optimizing affiliate marketing strategies for consistent sales.

I also share actionable tips for setting up outreach templates, selecting high-performing creators, and accelerating your TikTok Shop content production to compete with the fastest-growing brands.

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1 month ago
5 minutes 8 seconds

TikTok Shop Secrets with Fernando Campos
The Creator Playbook Big TikTok Shop Brands Don’t Want You to See

In this video, I reveal Goli’s creator playbook and show how top TikTok Shop brands use incentives and group challenges to keep creators posting nonstop and growing GMV.

I break down the most effective strategies, including GMV-based rewards, performance tiers, team competitions, scoreboards, and hype prizes like Lamborghinis and penthouses.

You’ll see how brands leverage affiliate workflows, community building, and mission-driven incentives to motivate creators, boost retention, and drive real results on TikTok Shop.

I share real examples from seven-figure brands, actionable systems for scaling creator outreach, and insider tips for maximizing affiliate performance and brand loyalty.

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1 month ago
3 minutes 54 seconds

TikTok Shop Secrets with Fernando Campos
How to Make a Product Go Viral on Tiktok Shop in 2025

I’m Fernando, generating over $500K/month on TikTok Shop, and in this video, I’ll show you how to turn a viral hit into a repeatable system that drives consistent sales and scales your business.

Learn how to create videos that convert, build a creator community, and focus on the metrics that actually move products so you can grow smarter, faster, and more sustainably.

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1 month ago
8 minutes 31 seconds

TikTok Shop Secrets with Fernando Campos
How To Get Ahead Of 99% Of TikTok Shop Sellers

In this video, I reveal the four key strategies that set the top 1% of TikTok Shop sellers apart from the rest.

I explain how elite TikTok Shop brands scale by doubling down on proven products, remixing viral videos, and focusing on creator collaboration and affiliate workflows.

You’ll discover why obsessing over watch time, optimizing hooks, and tracking every metric with GMV dashboards are essential for TikTok Shop growth.

I also share insights from my own brands generating over $500K per month, detailing creator management, data-driven systems, and actionable workflows for scaling your TikTok Shop business.

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2 months ago
7 minutes 3 seconds

TikTok Shop Secrets with Fernando Campos
How We Saved $33K For A TikTok Shop Brand In Just 45 Days

In this video, I break down how my team helped a TikTok Shop brand save $33,000 in just 45 days using our all-in-one dashboard, Hive HQ.

I walk you through our profit dashboard and show how consolidating TikTok Shop data from ads manager, seller center, affiliate center, and finance center reveals real profitability and spots costly leaks.

You’ll see how we track GMV, seller discounts, refunds, cost of goods, ad spend, affiliate commissions, and operating expenses to optimize spend and scale smarter.

I share a real case study of a supplement brand that used HiveHQ to identify overspending on commissions and ad spend, cut unprofitable SKUs, and make faster, data-driven decisions to boost profit.

If you want to scale your TikTok Shop brand with clear GMV tracking, affiliate workflow automation, and actionable insights, this video shows the exact systems and strategies we use with 7-figure brands.

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2 months ago
8 minutes 45 seconds

TikTok Shop Secrets with Fernando Campos
How To Make High-Converting TikTok Shop Videos (Blueprint)

In this video, I break down the exact blueprint for making high-converting TikTok Shop videos that drive sales and turn creators into revenue machines.

I share proven TikTok Shop video structures, including the hook, value, and payoff rhythm, to help you maximize conversions and engagement.

You’ll learn actionable strategies for effective hooks, product demos, social proof, and strong calls to action, all tailored for TikTok Shop growth.

I also cover bonus tips like using multiple camera angles, onscreen text, and authentic storytelling to boost your TikTok Shop results and brand performance.

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3 months ago
6 minutes 21 seconds

TikTok Shop Secrets with Fernando Campos
Working With TikTok Shop Creators? Avoid These 8 Mistakes!

In this video, I break down the eight biggest mistakes brands make when working with TikTok Shop creators and explain how to fix them.

I share actionable strategies for building long-term relationships, creating a loyal creator community, and providing effective feedback to boost results.

You’ll learn how to set sustainable commission rates, leverage creator case studies, and double down on what’s already working to maximize your GMV.

By following these proven systems, you can select the right creators, streamline outreach and onboarding, and drive real sales growth on TikTok Shop.

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3 months ago
8 minutes 54 seconds

TikTok Shop Secrets with Fernando Campos
Welcome to TikTok Shop Secrets, the podcast for eCommerce founders, marketers, and operators ready to scale fast and win big on TikTok Shop. I'm Fernando Campos — Co-Founder of MarketplaceOps and HiveHQ, & operator of a $40M/year supplement brand portfolio. After exiting an Amazon brand and building tools for 7- and 8-figure sellers, I’ve shifted my focus to where the biggest opportunity is today: TikTok Shop. Each episode, I’ll break down real strategies, frameworks, and insider insights to drive millions in revenue across TikTok. Subscribe and unlock the secrets to scaling on TikTok Shop.