Join Fernando Campos as he sits down with Alex Bonilla, founder of Pura Vida Moringa, a modern wellness brand built entirely around the moringa superleaf.

In this episode, Alex shares how he went from discovering moringa at a farmers’ market to building a 7–8 figure brand, and how TikTok Shop has become a key driver of growth.

They talk about the challenges of launching on TikTok Shop, the “cold start” problem every brand faces, and the strategies Alex used to go from zero to 1,000+ sales. Whether you’re selling supplements, wellness products, or any e-commerce brand, Alex’s story is packed with lessons you can apply right now.