TikTok Shop Black Friday & Cyber Monday 2025: The Ultimate Seller Guide

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TikTok Shop Secrets with Fernando Campos

Fernando Campos

15 episodes

7 hours ago

Welcome to TikTok Shop Secrets, the podcast for eCommerce founders, marketers, and operators ready to scale fast and win big on TikTok Shop. I'm Fernando Campos — Co-Founder of MarketplaceOps and HiveHQ, & operator of a $40M/year supplement brand portfolio. After exiting an Amazon brand and building tools for 7- and 8-figure sellers, I’ve shifted my focus to where the biggest opportunity is today: TikTok Shop. Each episode, I’ll break down real strategies, frameworks, and insider insights to drive millions in revenue across TikTok. Subscribe and unlock the secrets to scaling on TikTok Shop.

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Entrepreneurship

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TikTok Shop Black Friday & Cyber Monday 2025: The Ultimate Seller Guide

TikTok Shop Secrets with Fernando Campos

12 minutes 1 second

3 weeks ago

TikTok Shop Black Friday & Cyber Monday 2025: The Ultimate Seller Guide

In this video, I break down everything you need to do to crush Black Friday and Cyber Monday on TikTok Shop — from campaign setup to ad strategy, fulfillment, and creator motivation.

You’ll learn:
- How to join the official TikTok BFCM and Flash Sale campaigns (and why they drive 90% of the volume)
- The FBT shipping cutoff and how to prepare your inventory for the surge
- How to use GMV Max, GMV Max Delivery, and Creative Boost to scale profitably
- Why bundles and variant optimization can double your AOV this season
- How to motivate creators with contests and short-term incentives that actually work

This is the exact checklist we’re using across our 8-figure brands to dominate BFCM 2025 — and the playbook every serious TikTok Shop seller should be running right now.