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Thought Behind Things
Syed Muzamil Hasan Zaidi
516 episodes
2 days ago
TBT is Pakistan's fastest-growing podcast show covering conversations around Art, Culture & Technology. Tune in thrice a week to be a part of our community! We upload every Monday, Wednesday, and Friday.
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Society & Culture
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All content for Thought Behind Things is the property of Syed Muzamil Hasan Zaidi and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
TBT is Pakistan's fastest-growing podcast show covering conversations around Art, Culture & Technology. Tune in thrice a week to be a part of our community! We upload every Monday, Wednesday, and Friday.
Show more...
Society & Culture
Episodes (20/516)
Thought Behind Things
Khazanay Founder: Reimagining Landa Bazaar For Gen Z | 475 | TBT

In this episode of Thought Behind Things, we sit down with Usman Saleem, Co-Founder & CEO of Khazanay, Pakistan’s biggest used sneaker and thrift brand.


Usman shares his journey from losing his father at an early age, working graphic design jobs for just ₨8,000 a month, to building one of Pakistan’s most disruptive retail startups.


We talk about:

  • How Khazanay sold its first pair of shoes
  • Meeting Sam Altman at Y Combinator
  • How they refurbish branded sneakers
  • Tapping into leftover clothing
  • Khazanay’s scale & Growth
  • Long-term growth, Islamic finance, and Pakistan’s 2050 outlook


Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Usman's LinkedIn: https://www.linkedin.com/in/mhdusmansaleem/


Special thanks to Kickstart for providing us with the studio space.

You can find out more about them at: ⁠⁠https://kickstart.pk/⁠⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
3 days ago
1 hour 28 minutes 23 seconds

Thought Behind Things
Manto Founder: We’re Building Pakistan’s FIRST Mass Premium Fashion Brand!! | 474 | TBT

In this episode of Thought Behind Things, we’re joined by Salman Parekh, Founder of Manto, Pakistan’s most distinct fashion brand redefining local identity through design, storytelling, and craftsmanship. From launching limited hand-drawn collections to sustaining a premium yet local brand in a low-growth economy.


We explore:

  • How Manto built its own supply chain & scaled sustainably
  • Why Pakistani fashion is stuck in a cash cycle
  • The real cost of building exclusivity & identity
  • Why Manto avoids mass production to stay premium
  • What the fashion scene could look like by 2050


Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Salman's LinkedIn: ⁠https://www.linkedin.com/in/maansals/⁠


Special thanks to Kickstart for providing us with the studio space.

You can find out more about them at: ⁠https://kickstart.pk/⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
6 days ago
2 hours 9 minutes 40 seconds

Thought Behind Things
Maha Shahzad: I Built a PROFITABLE Startup Without a DEGREE!! | 473 | TBT

In this episode of Thought Behind Things, we’re joined by Maha Shahzad, the founder & CEO of Buscaro — Pakistan’s first tech-enabled bus-sharing startup that’s making everyday commuting safer, smarter, and more affordable for thousands of Pakistanis.


From doing odd jobs to fund her education, to building a profitable transport startup without a degree, Maha’s story is pure resilience. She shares how her experiences at Careem, Foodpanda, and SWVL shaped her understanding of Pakistan’s mobility problems — and how a confusing global model inspired her to build something truly local.


We Explore:

  • How SWVL’s confusing model failed to connect with Pakistani commuters
  • The story behind Buscaro and how it was born during the downturn
  • How she raised her first investor cheque and built a profitable startup
  • Buscaro’s 6.5 million-dollars annual revenue and 70-member team
  • How the platform ensures safety for women & school children


Maha also opens up about investor trust after 2022, navigating bias as a young female founder, and her long-term vision for Pakistan’s urban mobility.


Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Maha's LinkedIn: https://www.linkedin.com/in/maha-shahzad-88878b220/⁠


Special thanks to Daftarkhwan for providing us with the studio space.

You can find out more about them at: ⁠⁠⁠https://www.daftarkhwan.com/⁠⁠⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
1 week ago
1 hour 38 minutes 47 seconds

Thought Behind Things
Pakistan’s Entertainment Powerhouse: ARY's Journey to 66 Billion Views Ft. Jerjees Seja | 472 | TBT

In this episode of Thought Behind Things, we’re joined by Jerjees Seja, CEO of ARY Digital Network, one of Pakistan’s most iconic media leaders. From shaping the country’s TV and drama landscape to building ARY into a powerhouse of entertainment, Jerjees shares his journey of transforming Pakistan’s media industry.


We discuss:

  • How Pakistan’s private TV revolution began
  • The economics behind news, dramas, and entertainment Production
  • Why premium Pakistani content is now free on YouTube
  • Why global giants like Netflix don’t invest in Pakistan
  • The future of OTT and local streaming platforms
  • Why filmmaking still isn’t profitable here
  • The evolving audience behavior and the road to 2050


Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jerjees's LinkedIn: https://www.linkedin.com/in/jerjeesseja/


Special thanks to Daftarkhwan for providing us with the studio space.

You can find out more about them at: ⁠⁠https://www.daftarkhwan.com/⁠⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
2 weeks ago
1 hour 58 minutes 59 seconds

Thought Behind Things
Arif Lakhani: You Can Buy ANYTHING On Installments In Pakistan!! | 471 | TBT

In this episode of Thought Behind Things, we’re joined by Arif Lakhani, Co-Founder of QistBazaar, Pakistan’s fastest-growing fintech platform making anything, from bikes to fridges, available on easy installments.


We explore:

  • How QistBazaar gives access to credit without traditional banking
  • Why 90% of startup funding never enters Pakistan’s economy
  • Are easy installments driving consumerism and debt?
  • The rise of Pakistan’s emerging middle class and fintech revolution
  • IPO dreams, PSX’s broken perception, and what real innovation looks like

Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Arif's LinkedIn: https://www.linkedin.com/in/ariflakhani


Special thanks to Kickstart for providing us with the studio space.

You can find out more about them at: https://kickstart.pk/


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
2 weeks ago
1 hour 45 minutes 36 seconds

Thought Behind Things
Myco Founder: 30M Registered Users Across the Globe!! | 470 | TBT

Find out more about Endeavor: ⁠⁠⁠⁠https://pakistan.endeavor.org⁠⁠

In this episode of Thought Behind Things, we’re joined by Umair Masoom Usmani, the Founder of Myco, a rapidly growing OTT and creator-monetization platform redefining how people consume, fund, and earn from content across emerging markets.


After leaving Dubai’s corporate comfort, Umair built one of Pakistan’s fastest-scaling digital ventures with 30M+ registered users, exclusive Premier League streaming rights, and operations across Pakistan, Bangladesh, and Egypt.


We explore:

  • Why Umair left “too-good-to-be-true” job in Dubai to start Myco
  • How the global media system is broken and what Myco is fixing
  • The $25 million raised in equity & debt funding
  • Why creators don’t make money and how Myco plans to change that
  • The future of sports, digital content, and monetization in Pakistan


Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Umair's LinkedIn: https://www.linkedin.com/in/umair-masoom-usmani-b12ab025/


Special thanks to Kickstart for providing us with the studio space.

You can find out more about them at: ⁠⁠⁠⁠https://kickstart.pk/⁠⁠⁠⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
3 weeks ago
1 hour 59 minutes 25 seconds

Thought Behind Things
Scents N Stories CEO: We Have 40+ OUTLETS Across PAKISTAN! | 469 | TBT

Find out more about Endeavor: ⁠⁠⁠https://pakistan.endeavor.org⁠⁠


In this episode of Thought Behind Things, we’re joined by Saad Saeed, the Founder & CEO of Scents N Stories, Pakistan’s leading fragrance brand with over 40 outlets, 300+ employees, and one of the top 5 players in the country’s perfume market.


From starting with men’s grooming products to building a nationwide perfume empire, Saad shares the story of how Scents N Stories grew from a small e-commerce experiment into Pakistan’s most recognizable fragrance brand.


We explore:

  • Moving from beard grooming to online perfume sales
  • Building 40+ outlets across Pakistan using e-commerce data
  • Why Pakistan’s perfume market is more advanced than Indonesia & Bangladesh
  • Local manufacturing vs import, and how they keep costs low
  • Why luxury perfumes cost 30x more than theirs


Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Saad's LinkedIn: ⁠https://www.linkedin.com/in/msaadafridi/


Special thanks to Kickstart for providing us with the studio space.

You can find out more about them at: ⁠⁠⁠https://kickstart.pk/⁠⁠⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
3 weeks ago
2 hours 6 minutes 57 seconds

Thought Behind Things
Saad Riaz: How Kickstart Became Pakistan’s LARGEST Coworking Space | 468 | TBT

Find out more about Endeavor: ⁠⁠https://pakistan.endeavor.org⁠


In this episode of Thought Behind Things, we’re joined by Saad Riaz, Co-Founder of Kickstart Pakistan, the country’s one of the largest coworking network powering thousands of professionals and businesses every day.


Saad opens up about how Kickstart survived Pakistan’s toughest economic years, scaled sustainably, and redefined what “workspace” really means.


We explore:

  • How Kickstart's coworking model actually makes money
  • Why Kickstart doesn’t prefer to work with unstable startups
  • Renting vs Coworking — Which gives better yields for landlords?
  • Why employee retention is about value, not just salary
  • Why experience design is everything for the next generation


Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Saad's LinkedIn: https://www.linkedin.com/in/saad-riaz-/


Special thanks to Kickstart for providing us with the studio space.

You can find out more about them at: ⁠⁠https://kickstart.pk/⁠⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
3 weeks ago
1 hour 35 minutes 46 seconds

Thought Behind Things
Dipitt Founder: We Export To 33 COUNTRIES From Pakistan!! | 467 | TBT

Find out more about Endeavor: ⁠https://pakistan.endeavor.org⁠


In this episode of Thought Behind Things, we’re joined by Syed Zeeshan Haider, the Founder and Director of Dipitt, Pakistan’s No.1 sauce brand exporting to over 33 countries worldwide.


A LUMS graduate and engineer by training, Zeeshan began his career managing top tobacco brands before making a life-changing decision, leaving the industry to build something that aligned with his values. What started as a local food experiment is now a globally recognized Pakistani FMCG brand known for its elegant design and high quality.


We explore:

  • Zeeshan’s early career managing 3 tobacco brands
  • Why he quit selling cigarettes for his daughter
  • The transition from restaurants to Dipitt
  • Distribution, partnerships, and brand building
  • Scaling from local shelves to export markets

Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Zeeshan's LinkedIn: https://www.linkedin.com/in/syed-zeeshan-haider-4b341916/


Special thanks to Kickstart for providing us with the studio space.

You can find out more about them at: ⁠https://kickstart.pk/⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
4 weeks ago
1 hour 38 minutes 29 seconds

Thought Behind Things
DAYYAN: People LOVED A 13 Year Old Doing EDGY Comedy!! | 465 | TBT

In this episode of Thought Behind Things, we’re joined by Dayyan, a young, super-talented and rising stand-up comedian and content creator known for his sharp wit and humor.


From small open mics to sold-out shows, Dayyan shares his unfiltered journey through Pakistan’s evolving stand-up scene, the struggles, the experiments, and the state of comedy in a sensitive country like Pakistan.


We uncover:

  • His early comedy experiments at Laugh Out Lounge
  • What it’s really like performing live in Pakistan
  • Why Pakistani comedy isn’t growing as fast as it should
  • The cultural, creative, and commercial barriers comedians face


Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠

Dayyan's Instagram: https://www.instagram.com/dayyan_ki_chussain/


Special thanks to Daftarkhwan for providing us with the studio space.

You can find out more about them at: ⁠⁠https://www.daftarkhwan.com/⁠⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
1 month ago
1 hour 38 minutes 13 seconds

Thought Behind Things
KTrade Chairman: BlackRock Invests In Pakistan Via KTrade!! | 464 | TBT

Find out more about Endeavor: ⁠https://pakistan.endeavor.org⁠


In this episode of Thought Behind Things, we’re joined by Ali Farid Khawaja, Chairman of KTrade Securities, Pakistan’s leading investment platform enabling thousands of Pakistanis to invest smartly and become part of the country’s growing capital markets.


With a global background in finance and technology, having worked at UBS, Berenberg, SafeCharge, and Autonomous Research, Ali shares how he’s bridging the gap between the Pakistani stock market and local investors.


We uncover:

  • How KTrade became Pakistan’s first large-scale retail investment platform
  • Why only 0.2% of Pakistanis invest in stocks today
  • Why millions are trading crypto and forex instead of building real wealth
  • How KTrade hit $6 million in daily trading volume and continues to grow
  • KTrade’s Saudi expansion
  • The potential for 30 million+ Pakistanis to become investors
  • Why a bull run in Pakistan might already have begun


Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ali's LinkedIn: ⁠https://www.linkedin.com/in/alifaridkhwaja/⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
1 month ago
1 hour 42 minutes 58 seconds

Thought Behind Things
Sannan Saleh: Pakistan’s Media Industry Needs More Writers! | 463 | TBT

In this episode of Thought Behind Things, we’re joined by Sannan Saleh, a filmmaker, storyteller, and creative producer who’s worked with global giants like Comedy Central in Los Angeles before returning to Pakistan. Sannan shares an unfiltered look at the real state of Pakistan’s entertainment industry, its creative challenges, and the opportunities AI now brings.


We explore:

  • How his journey from Duke to LA shaped his creative mindset
  • What made him leave a stable career in the U.S. to return to Pakistan
  • Why content distribution is easier than ever
  • How Pakistani TV channels are afraid to take creative risks
  • Why boomer producers are out of touch with Gen Z audiences
  • Why Pakistan doesn’t have a talent problem, it has a direction problem
  • The elitism in filmmaking and why cinema must be made for everyone
  • How AI tools will slash production costs and change creativity forever


An unapologetically honest conversation about filmmaking, creativity, and the evolving mindset of Pakistan’s new generation of storytellers.


Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠

Sannan's Instagram: https://www.instagram.com/sannansaleh/


Special thanks to Daftarkhwan for providing us with the studio space.

You can find out more about them at: ⁠https://www.daftarkhwan.com/⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
1 month ago
1 hour 38 minutes 55 seconds

Thought Behind Things
Sikandar/Moiz Nawaz: Pakistani Drama Industry Is Absolutely TRASH! | 462 | TBT

In this episode of Thought Behind Things, we’re joined by Sikandar Nawaz and Moiz Nawaz - two multi-talented brothers who’ve carved their own creative paths in Pakistan’s evolving entertainment industry.


From Bhatti Gate to the big screen, the Nawaz brothers share an honest, heartfelt conversation about their journey - from madrassah life and acting struggles to music, content creation, and the pressures of public life.


We explore:

  • Sikandar’s childhood and madrassah experiences shaped his creative drive

  • Moiz’s transition from music to television

  • Why criticism from relatives can either break or build your confidence

  • The harsh truth about drama industry payments and structures

  • How they learned acting without formal training and found their breakthrough

  • Why ego and lack of collaboration hold back Pakistan’s creator economy

  • Their take on Pakistan in 2050 and what real success looks like


A deep, emotional, and often humorous dive into what it means to stay authentic in the face of fame, expectations, and constant change.


Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠

Sikandar's Instagram: https://www.instagram.com/sikandarnawazz

Moiz's Instagram: https://www.instagram.com/moizzz_nawazzz


Special thanks to Daftarkhwan for providing us with the studio space.

You can find out more about them at: https://www.daftarkhwan.com/


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
1 month ago
1 hour 47 minutes 36 seconds

Thought Behind Things
LAAM CEO: LAAM is NOT a Fashion Brand! | 461 | TBT

Find out more about Endeavor: https://pakistan.endeavor.org


In this episode of Thought Behind Things, we’re joined by Arif Iqbal, the Co-Founder & CEO of LAAM, a fashion-tech startup transforming how South Asian brands scale globally through technology and logistics.


With a stellar background as an engineering leader at Facebook, Microsoft, Pinterest, and eBay, Arif shares how LAAM is building Pakistan’s Shopify-alternative helping thousands of local brands reach global audiences while solving the #1 reason most Pakistani ecommerce ventures fail: logistics.


We uncover:

  • Why LAAM is not a fashion company, but a tech & logistics company
  • How LAAM enables 48-hour local delivery & 5-day global shipping
  • Why most Pakistani ecommerce startups fail — and how LAAM solves that
  • The $5M+ raised and LAAM’s journey with Endeavor Global
  • How Octane, LAAM’s backend engine, is bypassing Shopify limitations


With the ambition to become Pakistan’s next tech unicorn, Arif shares his long-term vision of turning LAAM into the Amazon of South Asia — and a homegrown global success story.


Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠

Arif's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/arifiqbal/

Endeavor's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠⁠⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
1 month ago
1 hour 25 minutes 22 seconds

Thought Behind Things
Abbas Bukhari: Comedy Can’t Be Learned - You’re BORN With It! | 460 | TBT

Find out more about Endeavor: https://pakistan.endeavor.org


In this episode of Thought Behind Things, we’re joined by Abbas Raza Bukhari, a rising stand-up comedian, storyteller, and content creator of Pakistan’s digital comedy scene.From hating Instagram and never planning to create content to building a loyal audience through relatable, family-friendly humor, Abbas walks us through his journey of creative self-discovery, content burnout, and what comedy truly means.


We uncover:

  • Why Abbas believes abusive comedy doesn’t work in Pakistan
  • The ego trap of social media content creation
  • Why comedians in Pakistan aren’t connected
  • How his wife pushed him into content creation


Socials:

TBT’s Instagram: https://www.instagram.com/thoughtbehindthings/

TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil

TBT’s Facebook: https://www.facebook.com/thoughtbehindthings

TBT Clips: https://www.youtube.com/@tbtpodcastclips

Muzamil's Instagram: https://www.instagram.com/muzamilhasan/

Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/

Abbas's Instagram: https://www.instagram.com/abbassbukharii/

Endeavor's LinkedIn: https://www.linkedin.com/company/endeavor-pakistan


Special thanks to Daftarkhwan for providing us with the studio space.

You can find out more about them at:Daftarkhwan: https://www.daftarkhwan.com/


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
1 month ago
1 hour 53 minutes 38 seconds

Thought Behind Things
CEO COLABS: Pakistan Can’t Build a SINGLE Global Business! | 459 | TBT

Find out more about Endeavor: https://pakistan.endeavor.org


In this episode of Thought Behind Things, we’re joined by Omar Shah, the Co-Founder & CEO of COLABS, Pakistan’s leading coworking space platform with over $5M in funding.


From his early days at Abraaj Capital to building a workspace empire in Pakistan, Omar breaks down the real challenges of scaling startups, building brand credibility, and attracting global investment in Pakistan’s high-risk economy.


We uncover:

  • Why most Pakistani startups fail to scale
  • The truth behind WeWork’s collapse
  • Colabs’ expansion into the Middle East
  • The business mindset gap between India & Pakistan
  • And the harsh truth: "Pakistan was overselling coworking"


Socials:

TBT’s Instagram: ⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠

Omar's LinkedIn: ⁠https://www.linkedin.com/in/osshah/

Endeavor's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠⁠


Special thanks to COLABS for providing us with the studio space.

You can find out more about them at:COLABS: https://www.colabs.pk


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
1 month ago
1 hour 37 minutes 44 seconds

Thought Behind Things
Breaking into Pakistan’s 6 Billion Dollar Apparel Market Ft. Muneeb Zafar | 458 | TBT

Find out more about Endeavor: https://pakistan.endeavor.org


In this episode of Thought Behind Things, we’re joined by Muneeb Zafar, founder of Fitted, one of Pakistan’s fastest-growing men’s fashion brands. From starting without retail stores to building a strong D2C presence through quality fabrics and bold aesthetics, Muneeb shares how he built a sustainable business in a cash-burning fashion industry.


We dive into:

  • The origin story behind Fitted
  • How to build a brand without big capital
  • Sourcing quality fabric locally in Pakistan
  • Challenges of retail vs online
  • CAC, marketing strategy, and automation


If you’ve ever dreamed of starting your own brand, or are curious about the reality of building a fashion startup in Pakistan — this episode is for you.

Socials:

TBT’s Instagram: ⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠

TBT Clips: ⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠

Muneeb's LinkedIn: https://www.linkedin.com/in/muneebzafar1

Endeavor's LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
1 month ago
1 hour 53 minutes 11 seconds

Thought Behind Things
Pakistan’s 10 Billion $ Agriculture Opportunity Ft. Jawwad & Salar | 457 | TBT

Find out more about Endeavor: https://pakistan.endeavor.org


In this episode of Thought Behind Things, we’re joined by Jawwad Hasan, CEO & co-founder of Agrilift, and Salar Malik, Chief Innovation & Sustainability Officer at FFC. Together, they unpack how corporate partnerships are attempting to transform Pakistan’s outdated agriculture sector through farmer-friendly technology, data, and modern infrastructure.


We dive into:

  • Why Pakistan’s agriculture is so inefficient
  • How timely data insights are reshaping farming practices
  • The Agrilift x FFC partnership model
  • What's next for this partnership
  • Why agri startups often leave Pakistan to scale globally


Socials:

TBT’s Instagram: ⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠

TBT Clips: ⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠

Jawwad's LinkedIn: ⁠https://linkedin.com/in/jawwad-hasan⁠

Salar's LinkedIn: ⁠https://www.linkedin.com/in/salar-malik/⁠

Endeavor's LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/endeavor-pakistan⁠⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
1 month ago
1 hour 39 minutes 28 seconds

Thought Behind Things
Pakistani Man Behind Evee’s Best Selling Electric Scooters Ft. Saad Farrukh | 456 | TBT

Find out more about Endeavor: ⁠https://pakistan.endeavor.org⁠


In this episode of Thought Behind Things, we're joined by Saad Farrukh, founder of EVEE, Pakistan’s fastest-growing electric scooter company. Coming from a conventional motorcycle spare parts business on McLeod Road, Saad transitioned into the EV space after years of importing parts from China and setting up local assembly.


We dive into:

  • The origin story of EVEE
  • Why Saad chose scooters over bikes
  • Comparing innovation in China vs Pakistan
  • Government policies, localization challenges, and B2B market potential


Socials:

TBT’s Instagram: ⁠https://www.instagram.com/thoughtbehindthings/⁠

TBT’s TikTok: ⁠https://www.tiktok.com/@tbtbymuzamil⁠

TBT’s Facebook: ⁠https://www.facebook.com/thoughtbehindthings⁠

TBT Clips: ⁠https://www.youtube.com/@tbtpodcastclips⁠

Muzamil's Instagram: ⁠https://www.instagram.com/muzamilhasan/⁠

Muzamil's LinkedIn: ⁠https://www.linkedin.com/in/muzamilhasan/⁠

Guest's LinkedIn: ⁠https://www.linkedin.com/in/saad-farrukh-038b3a198/

Endeavor's LinkedIn: ⁠https://www.linkedin.com/company/endeavor-pakistan⁠

DaftarKhwan: ⁠https://www.daftarkhwan.com/⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
1 month ago
1 hour 51 minutes 6 seconds

Thought Behind Things
500 Million $ GMV, 25 Million $ Revenue: The PostEx Story Ft. Omer Khan | 455 | TBT

Find out more about Endeavor: https://pakistan.endeavor.org


In this episode of Thought Behind Things, we’re joined by Muhammad Omer Khan, Founder & CEO of PostEx, Pakistan’s largest e-commerce logistics & cashflow solutions provider — operating across Tier 1 to Tier 3 cities with over 11,000 employees and handling 3x more COD cash than any competitor.


This episode answers:

  • Why PostEx skipped the traditional franchise model
  • What goes into delivering to Pakistan’s most remote towns
  • How tech, data, and credit scoring drive modern logistics


We also talk about team scale, investor interest, data monetization, and what it really takes to operate in low-trust, high-cash economies like Pakistan.


Socials:

TBT’s Instagram: https://www.instagram.com/thoughtbehindthings/

TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil

TBT’s Facebook: https://www.facebook.com/thoughtbehindthings

TBT Clips: https://www.youtube.com/@tbtpodcastclips

Muzamil's Instagram: https://www.instagram.com/muzamilhasan/

Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/

Guest's LinkedIn: pk.linkedin.com/in/muhammadomer56

Endeavor's LinkedIn: https://www.linkedin.com/company/endeavor-pakistan

DaftarKhwan: https://www.daftarkhwan.com/


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

Show more...
1 month ago
2 hours 4 minutes 52 seconds

Thought Behind Things
TBT is Pakistan's fastest-growing podcast show covering conversations around Art, Culture & Technology. Tune in thrice a week to be a part of our community! We upload every Monday, Wednesday, and Friday.