Find out more about Endeavor: ⁠https://pakistan.endeavor.org⁠

In this episode of Thought Behind Things, we're joined by Saad Farrukh, founder of EVEE, Pakistan’s fastest-growing electric scooter company. Coming from a conventional motorcycle spare parts business on McLeod Road, Saad transitioned into the EV space after years of importing parts from China and setting up local assembly.

We dive into:

• The origin story of EVEE
• Why Saad chose scooters over bikes
• Comparing innovation in China vs Pakistan
• Government policies, localization challenges, and B2B market potential

Socials:

TBT’s Instagram: ⁠https://www.instagram.com/thoughtbehindthings/⁠

TBT’s TikTok: ⁠https://www.tiktok.com/@tbtbymuzamil⁠

TBT’s Facebook: ⁠https://www.facebook.com/thoughtbehindthings⁠

TBT Clips: ⁠https://www.youtube.com/@tbtpodcastclips⁠

Muzamil's Instagram: ⁠https://www.instagram.com/muzamilhasan/⁠

Muzamil's LinkedIn: ⁠https://www.linkedin.com/in/muzamilhasan/⁠

Guest's LinkedIn: ⁠https://www.linkedin.com/in/saad-farrukh-038b3a198/

Endeavor's LinkedIn: ⁠https://www.linkedin.com/company/endeavor-pakistan⁠

DaftarKhwan: ⁠https://www.daftarkhwan.com/⁠

Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid